The UK’s premier motorcycle and scooter show, MCL24, has once again delivered an electrifying experience for attendees, with BMW Motorrad and Infinity Motorcycles emerging as the standout exhibitors. Voted for by showgoers, the prestigious stand awards highlight brands that go above and beyond in delivering exceptional engagement, customer experience, and display innovation.
BMW Motorrad Secures a Winning Streak
For the fourth consecutive year, BMW Motorrad has dominated the Best Manufacturer Stand and Best Customer Experience categories, reaffirming its commitment to creating an immersive and engaging environment for motorcycle enthusiasts.
The brand’s 2025 motorcycle range took center stage, drawing in visitors eager to explore BMW’s latest models and interact with knowledgeable product specialists. However, it was the high-energy ‘Make Life a Ride Arena’ that truly set BMW Motorrad apart. Featuring four thrilling daily performances, the arena showcased the agility and performance of models like the BMW R 1300 GS Adventure. Attendees were also treated to an exclusive appearance by 2024 World Superbike Champion Toprak Razgatlıoğlu, who captivated crowds with his breathtaking stunt display aboard a GS.
Simon Roots, Brand Communication and Partnership Manager at BMW Motorrad, expressed his gratitude: “We’re beyond thrilled to be singled out by the attendees of MCL24 for the fourth time in a row. These awards are a reflection of our commitment to bringing exciting and engaging experiences to motorcycle enthusiasts, and the hard work of our amazing team to make it happen. We’re grateful for the support and look forward to MCL25!”
Infinity Motorcycles Shines as Best Non-Manufacturer Stand
Demonstrating excellence in customer engagement and product presentation, Infinity Motorcycles secured the Best Non-Manufacturer Stand award. Known for its extensive range of motorcycle apparel and accessories, Infinity impressed attendees with a dynamic and customer-focused setup.
Visitors praised the stand’s extensive product selection, competitive pricing, and the expertise of the staff, who were on hand to provide valuable insights and recommendations. This recognition serves as a testament to the brand’s dedication to enhancing the shopping experience for motorcyclists.
Alan Arnold, Sales Director at Infinity Motorcycles, shared his enthusiasm: “Speaking on behalf of the team, we’re so proud to win the Best Non-Manufacturer Stand award this year! It reflects all their hard work on the rebrand and the investment in new show fittings to showcase the great products to their full potential. We’ll see you at MCL25!”
Looking Ahead to MCL25
As the dust settles on another successful edition of Motorcycle Live, anticipation is already building for MCL25. Set to take place from 15-23 November 2025 at the NEC Birmingham, the event promises to deliver another unforgettable experience for motorcycle enthusiasts.
Early Bird Advanced tickets are now available at www.motorcyclelive.co.uk, offering fans the chance to secure their spot at the UK’s most interactive motorcycle show. Whether you’re a seasoned rider or new to the world of motorcycling, MCL25 is set to be an unmissable celebration of two, three, and light four-wheeled excellence.
