- BMW brand sales up 3.1%
- MINI brand sales up 21.2%
Woodcliff Lake, NJ – February 1, 2012… The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 19,739 vehicles, an increase of 5.8 percent from the 18,656 vehicles sold in the same month a year ago.
“The January results are the springboard for a year that will be full of new model launches beginning with the arrival of the sixth generation 3 Series in mid-February” said BMW of North America President and CEO Ludwig Willisch. “Nationwide, inventories are low after the extraordinary sales in December and we’re replenishing our dealers as fast as we can to meet the strong demand for our vehicles.”
BMW Brand Sales
Sales of BMW brand vehicles increased 3.1 percent in January for a total of 16,405 compared to 15,905 vehicles sold in January, 2011.
In January, best performing vehicles include the X3 SAV – officially on sale in the U.S. for one year – up 56.9 percent to 1,687 units; the 6 Series, up 392.8 percent to 409 units and the 7 Series, up 56.1 percent to 977 units. One month before the premiere of the next generation BMW 3 Series, sales of the current model were up 16.2 percent to 6,698 units.
BMW Pre-Owned Vehicles
In January, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 0.4 percent to 11,698 vehicles from the 11,650 vehicles sold in January 2011.
MINI Brand Sales
MINI USA reported sales of 3,334 automobiles in January, an increase of 21.2 percent from the 2,751 sold in January 2011.
Table: Sales BMW of North America, LLC, January 2012
| January 2012 | January 2011 | % | YTD2012 | YTD 2011 | % | |
| BMW brand | 16,405 | 15,905 | 3.1 | 16,405 | 15,905 | 3.1 |
| BMW passenger cars | 11,826 | 11,435 | 3.4 | 11,826 | 11,435 | 3.4 |
| BMW light trucks(SAVs) | 4,579 | 4,470 | 2.4 | 4,579 | 4,470 | 2.4 |
| MINI brand | 3,334 | 2,751 | 21.2 | 3,334 | 2,751 | 21.2 |
| TOTAL Group | 19,739 | 18,656 | 5.8 | 19,739 | 18,656 | 5.8 |
