Munich, Germany – April 2025: Despite challenges in the Chinese market, the BMW Group achieved robust global sales in the first quarter of 2025, delivering 586,149 vehicles to customers. This figure represents a slight dip of 1.4% compared to the same period in the previous year, yet it underscores the strength of the brand’s worldwide operations, with significant growth in regions such as Europe and the United States.
The standout performer for the BMW Group continues to be its ambitious push into the electric vehicle (EV) sector. The company delivered a total of 109,516 fully-electric vehicles in the first quarter, marking an impressive year-on-year increase of 32.4%. Notably, sales of battery electric vehicles (BEVs) surged in Europe, where the Group saw a 64.2% growth in BEV deliveries.
“We are seeing the benefits of our technology-open strategy,” said Jochen Goller, Member of the Board of Management of BMW AG, responsible for Customer, Brands, and Sales. “Our products are gaining traction globally, with particular momentum coming from the new MINI models—especially the fully-electric variants. One in three MINIs sold in Europe and more than one in two sold in China were fully-electric.”
European and American Markets Drive Growth
BMW Group’s performance outside of China remains impressive. Sales in Europe rose by 6.2%, while in the US, the Group saw a healthy 4.0% increase in deliveries. The positive results reflect the continued appeal of BMW’s diverse product lineup, which spans multiple drive technologies.
“The growth in both Europe and the US is especially encouraging as it demonstrates the strength of our portfolio across different markets and customer segments,” Goller continued. “We are also seeing substantial order growth in Germany, our home market, which adds to our confidence as we head into the rest of 2025.”
In total, the BMW brand delivered 520,142 vehicles, slightly down by 2.0% from the previous year. However, it is worth noting the brand’s strong performance in the BEV sector, with 86,449 BMW BEVs delivered, representing a 9.9% increase in global sales for fully-electric vehicles.
MINI and Rolls-Royce Continue to Thrive
MINI continues to shine, with global deliveries reaching 64,626 units—an increase of 4.1%. The brand’s commitment to electrification is paying off, with fully-electric MINI models making up an impressive 35.3% of total sales in the first quarter. This result further affirms MINI’s role in BMW Group’s electrification strategy, especially as demand for electric vehicles grows across markets.
Rolls-Royce, on the other hand, experienced a slight decline, with 1,381 units delivered in the first quarter, representing a 9.4% decrease compared to the same period in 2024. While the luxury marque faced a softening in demand, the overall results reflect a broader market trend rather than a downturn for Rolls-Royce’s elite offerings.
Milestones Ahead for BMW Group
Looking ahead, BMW Group is on track to reach two major milestones in 2025: the production of three million electrified vehicles (BEVs and PHEVs) since the launch of the pioneering BMW i3 and BMW i8, and the delivery of 1.5 million fully-electric vehicles. These milestones represent a significant achievement in the company’s ongoing transition to sustainable mobility and its commitment to becoming a leader in the global EV market.
Regional Sales Breakdown
BMW Group’s regional performance in the first quarter highlights the challenges posed by the Chinese market, where sales fell by 17.2% year-on-year. The broader Asia region saw a decline of 12.2%, largely driven by the slump in China, a market traditionally critical to BMW’s success. However, in Europe, the Group saw a notable increase of 6.2%, driven by strong performances in countries like Germany, where 61,264 units were delivered despite a slight decline of 1.3%. In the Americas, BMW Group’s performance was positive, with deliveries up by 5.4%, and the US showing a solid growth of 4.1%.
BMW Group Sales by Region (Q1 2025)
- Europe: 241,867 units (+6.2%)
- Germany: 61,264 units (-1.3%)
- Asia: 214,203 units (-12.2%)
- China: 155,195 units (-17.2%)
- Americas: 114,313 units (+5.4%)
- USA: 94,591 units (+4.1%)
Looking Forward
With the continued success of its electrification efforts, BMW Group is poised for a strong year ahead. The positive sales momentum, particularly in Europe and the US, coupled with the introduction of new and exciting fully-electric models from BMW, MINI, and Rolls-Royce, positions the Group for sustained growth in 2025.
“Our product offensive is making a clear impact,” said Goller. “The growth in fully-electric vehicles and the positive reception of new MINI models are proof that we are on the right path to a sustainable future.”
The BMW Group’s performance in the first quarter of 2025 sets a strong foundation for the rest of the year, as the company continues to deliver cutting-edge technologies and exceptional driving experiences to customers around the world.
