Los Angeles/ Munich/ Shanghai. BMW Group DesignworksUSA, a creative consultancy and subsidiary of BMW Group, is the recipient of eight GOOD DESIGN™ Awards for design excellence. The Award program is organized by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies.
In 2013 thousands of entries from over 38 countries around the world were submitted. DesignworksUSA was honoured with the Good Design Award for diverse design programs mirrowing the studio`s broad client portfolio. Each one of the winning designs pulled from the company´s core design principles such as cross-fertilization, future thinking, global context, and brand acumen. “It is a great reassurement for our team to see our core principle of cross-fertilization and the power of innovation that it produces reflected in the list of winning entries,” said Laurenz Schaffer, President, BMW Group DesignworksUSA.
Awarded design programs by DesignworksUSA:
ASRock M8 mini gaming PC: The ultra compact gaming PC speaks the language of strength and ultimate performance demonstrating extreme efficiency and big emotion. With magnetic side panels and an array of innovative features the PC is designed for maximum customization.
BMW i Wallbox: The premium charging device for residential use is part of a comprehensive BMW E-mobility experience. Its holistic, innovative charging concept provides for a new dimension of electric mobility.
Dacor Discovery 30” Wall Oven user interface: Thegraphic user interface (GUI) is extremely easy to use and functionally intelligent. With the Discovery IQ Controller, home chefs can expect the latest technological advances for the kitchen.
Hello® oral care line: It is theworld’s first line of seriously friendly™ oral care products with a distinctive product design, developed to elevate the everyday.
Mercury Marine Electronic Remote Control: A cable-less variant of a shift and throttle control for the Mercury engines, provides precise shift, throttle and trim response. Designed based on an ergonomic approach to surfacing, allowing for the creation of fluid and comfortable touch points.
Premec Chalk Pen: The promotional pen with its innovative design defines the horizon of possibilities within the cornerstones of simplicity and quality and translates these into a sustainable product. The chalk pen will be one of the lightest pens on the market.
PRIMA Cinema player: The Prima Cinema player is a brand-centric and luxury offering that provides an engaging and fulfilling high-end home theatre experience.
Varian Edge™ Radiosurgery System: The comprehensive radiosurgery system, designed for radiosurgical ablation, is a dedicated, end-to-end system for performing non-invasive cancer procedures anywhere in the body – wherever radiation is indicated.
