Blue-Will Hyundai Plug-in Stars at Seoul Show

Blue-Will Hyundai Plug-in Stars at Seoul Show

Hyundai Motor Company recently unveiled its first Plug-in HEV concept car at the Seoul Motor Show. Named Blue-Will by its creators at the Advanced Design Studio, the futuristic car targets 30 to 40 something single urbanites and young families with its highly unique character lines and detailed forms.

By Gerald Ferreira8 April 20094 min read

Hyundai Motor Company recently unveiled its first Plug-in HEV concept car at the Seoul Motor Show. Named Blue-Will by its creators at the Advanced Design Studio, the futuristic car targets 30 to 40 something single urbanites and young families with its highly unique character lines and detailed forms.

Promising an electric-only driving distance of up to 64km on a single charge and a fuel economy rating of up to 2.2 liters/100 km, Blue-Will is a test bed of new ideas that range from the unique profile to drive-by-wire steering and touch screen controls.

Blue-Will, codenamed HND-4, is the fourth in a series of highly innovative concept vehicles to come out of the Namyang Design Center currently headed by Oh Suk-Geun, Executive Vice President of Design.

Bold character lines help define Blue-Will”s dynamic character which sets it apart. “The innovative form language gives perfect expression to the advanced eco-friendly technologies found on Blue-Will,” said EVP Oh. “At a time of rising concern about the environment and our energy future, Blue Will demonstrates to eco-conscious car buyers everywhere that Hyundai has practical hybrid solutions that will appear on the next generation of vehicles,” he added.

Exterior

“Eco-sleeker” was the core concept driving the design process. Its sweeping character lines and detailed form elevate this next generation hybrid to an entirely new level. Blue-Will’s sleek surface treatment extends to the underbody where a full-length cover has been applied to minimize aerodynamic drag whilst maximizing fuel economy.

The LED panel on the front expresses a highly distinctive, futuristic image. The rear bike rack, neatly integrated into the trunk, adds an extra measure of convenience. To minimize weight, advanced materials such as carbon-fiber reinforced plastics and nano composites have been applied to the side sills, moldings and fenders.

Recycled PET material was used for the headlamp bezel, while use has also been made of PLA and PA11 bio-plastics on interior and exterior parts.

Interior

Thanks to the rapid advances in information technologies, designers have been given a completely free hand to redefine the interior space, achieving a “digital flow” throughout the cabin space. The conventional gauge cluster has been replaced by an ultra-thin Transparent Organic Light Emitting Diode (TOLED) display mounted on the steering column, which is adjustable for both rake and distance. Thin-film TOLED technology allows information to be displayed in full high resolution color.

The center stack is normally a very busy area in terms of the number of controls that must be packed into a small area but HND-4 designers have achieved a remarkably simple and clean look thanks to high-tech touch-screen control technology which extends operability to the HVAC, drive (PRNDL) selector and infotainment systems. The focal point is the Eco-Coach, a graphic display which helps promote fuel-saving driving habits by providing continuous feedback on fuel consumption and driving efficiency. Infotainment capabilities include Bluetooth-enabled speakers.

Hybrid Blue Drive Architecture

The Blue-Will concept is powered by an all-aluminum 152hp Gasoline Direct Injected 1.6L which is coupled to a Continuously Variable Transmission and a 100kW electric motor which is at the heart of Hyundai’s proprietary parallel hybrid drive architecture. Wheels are turned by power coming directly from either the gasoline engine, the electric motor, or both together, as conditions demand. This parallel hybrid drive architecture serves as the foundation for future Hyundai hybrids, starting with the next-generation Sonata in the U.S.

For maximum luggage space, the fuel tank is nestled under the rear seat where it is neatly bundled alongside the Lithium Ion Polymer battery which can be recharged using a household current. Hyundai will be the first automaker in the world to apply Lithium Ion Polymer in a mass production vehicle this July when the Elantra LPI Hybrid Electric Vehicle goes on sale in Korea.

A further expression of the Blue-Will’s design flexibility is found in the panoramic roof where in a novel touch, the glass area integrates dye-sensitized solar cells without impeding visibility. The solar cells provide a trickle charge that helps operate a cabin cooling fan, reducing interior temperatures while the car is parked in the sun.

Thermal Generator: Energy Saving Innovation

Energy from hot exhaust gases is recaptured by a thermal generator which is fitted into the exhaust manifold. The thermal generator then converts the heat into electrical energy to help power auxiliary systems.

Efficiencies are further improved by the specification of low-rolling resistance tires and low-drag brakes where special attention has been paid to the engineering of the brake pads and calipers.

Comments

Sign in to comment.Sign in

No comments yet. Be the first to share your thoughts.

Hyundai Shines with Triple Silver at 2025 SAVRALA Awards
96
4,544
ArticleOctober 17, 2025

Hyundai Shines with Triple Silver at 2025 SAVRALA Awards

Johannesburg, South Africa – 17 October 2025 – Hyundai Automotive South Africa has reaffirmed its reputation for excellence, earning three Silver Awards at the 2025 South African Vehicle Rental and Leasing Association (SAVRALA) Manufacturer of the Year Awards. The honours were presented in the Rental, Leasing, and Overall Value categories at a ceremony held in […]

Inaugural Hyundai Reunion
59
0
ArticleMay 19, 2023

Inaugural Hyundai Reunion

Leatherhead, 19th May 2023 – Hyundai Motor Company today celebrated the restoration of the Pony Coupe Concept car during the inaugural Hyundai Reunion held at historic Villa Pliniana in Lake Como, Italy. The event brought together former and present Hyundai engineers and designers to commemorate the previously announced restoration of the 1974 concept car that […]

Hyundai Vision Gran Turismo Teaser
59
6,503
ArticleSeptember 9, 2015

Hyundai Vision Gran Turismo Teaser

Pre-show broadcast begins at 11:15 CET, Tuesday 15 September 2015 New online European newsroom enriches flow of information Hyundai Motor showcases new models and visionary concept cars

Hyundai’s N high-performance sub-brand in spotlight at Frankfurt Motor Show
94
0
ArticleAugust 31, 2015

Hyundai’s N high-performance sub-brand in spotlight at Frankfurt Motor Show

Hyundai Motor will display its high performance N sub-brand – the result of intensive testing and product development ­­- with two dynamic concepts and their new i20 rally car at the Frankfurt International Motor Show in September. N sub-brand to promote exciting driving performance and provide emotional driving experience for customers The latest motorsport challenger […]

HYUNDAI MOTOR’S NEW HIGH PERFORMANCE SUB-BRAND ‘N’ TAKES CENTER STAGE AT FRANKFURT MOTOR SHOW
56
7,257
ArticleAugust 28, 2015

HYUNDAI MOTOR’S NEW HIGH PERFORMANCE SUB-BRAND ‘N’ TAKES CENTER STAGE AT FRANKFURT MOTOR SHOW

The sub-brand N will build new momentum for an exciting driving performance and provide emotional driving experience for customers The latest motorsport challenger and two dynamic concepts will also be introduced at the Motor Show August 26, 2015 – Hyundai Motor will showcase its high performance sub-brand N at the Frankfurt International Motor Show […]

Hyundai reveals mid-engined RM15 Coupé Concept at Seoul Motor Show
96
18,035
ArticleApril 7, 2015

Hyundai reveals mid-engined RM15 Coupé Concept at Seoul Motor Show

RM15 (Racing Midship 2015) is a mid-engined, lightweight, high-performance two-seat concept car. Demonstrates Hyundai Motor’s commitment to advanced vehicle technologies and materials. Aluminum core structure with CFRP body panels minimizes weight. High levels of downforce at speed, with competitive lift coefficient. Mid-mounted 2.0-liter T-GDI engine generates 224 kW and 383 Nm torque. Hyundai Motor Company […]

Hyundai Motor new Eduro lifestyle urban CUV concept
84
0
ArticleApril 7, 2015

Hyundai Motor new Eduro lifestyle urban CUV concept

World premiere for new Enduro lifestyle urban CUV concept Hyundai Motor Company celebrated its presence at the 11th Seoul Motor Show this week with the world premiere of an all-new design concept, the ‘Enduro’ lifestyle urban crossover utility vehicle (CUV), as well as new models making their first appearance in Korea. The newcomers include the […]

THE 2014 SEMA SHOW HYUNDAI STAND
51
21,541
ArticleNovember 4, 2014

THE 2014 SEMA SHOW HYUNDAI STAND

HYUNDAI FEATURES FIVE CONCEPTS BASED ON 2015 GENESIS, 2015 SONATA AND 2014 GENESIS COUPE AT THE 2014 SEMA SHOW LAS VEGAS, Nov. 4, 2014 – Hyundai has once again teamed up with some of the biggest names in the automotive tuning community for SEMA 2014. This year, Hyundai focuses on the performance and tuning […]

HYUNDAI MOTOR AT PARIS MOTOR SHOW 2014
205,595
17,804
ArticleOctober 2, 2014

HYUNDAI MOTOR AT PARIS MOTOR SHOW 2014

Premiere of New Generation i20 New Generation i20 to be equipped with new 1.0-litre T-GDI engine in 2015 New powertrain concepts to boost fuel-efficiency Oct. 2, 2014 – Hyundai Motor has revealed the New Generation i20 at the Paris Motor Show 2014. With sophisticated design, class-leading interior space and generous equipment and comfort-enhancing features, […]

SEMA SHOW 2014 HYUNDAI
61
0
ArticleSeptember 22, 2014

SEMA SHOW 2014 HYUNDAI

HYUNDAI PARTNERS WITH BISIMOTO FOR A THIRD YEAR TO CREATE 708 HORSEPOWER FLEX-FUEL 2015 SONATA Bisimoto Engineering Focuses on Strengthening and Reliability to Create Most-Powerful Sonata Ever FOUNTAIN VALLEY, Calif., Sept. 22, 2014 – For the third year in a row, Hyundai is partnering with the powertrain gurus at Bisimoto Engineering, this time to create […]

Hyundai shows its vision for future mobility at Geneva Motor Show
34
7,258
ArticleMarch 4, 2014

Hyundai shows its vision for future mobility at Geneva Motor Show

Daring Intrado concept is light, efficient and relevant to consumers Highly-equipped all-new Genesis sedan shows capabilities of Hyundai Qualitative enhancements and product introductions to fuel future growth Hyundai Motor today unveiled the Intrado, a daring and provocative concept car that envisages how cars can engage and enrich lives, at the 2014 Salon International de l’Auto […]

Google Maps in more Hyundai Cars
55
0
ArticleFebruary 7, 2014

Google Maps in more Hyundai Cars

HYUNDAI EXPANDS DESTINATION SEARCH ENGINE POWERED BY GOOGLE TO MORE THAN HALF A MILLION HYUNDAI OWNERS CHICAGO, Feb. 7, 2014 – Hyundai Motor America launched its enhanced Blue Link® in-vehicle telematics platform at Pepcom’s Digital Experience, right before the opening of the Consumer Electronics Show (CES®) in January. The second-generation Blue Link system will be […]