Middelburg, Mpumalanga — In the heart of South Africa’s transport corridor, where reliability is everything, one dealership has become the name fleet operators know they can count on: BB Truck Middelburg. Since opening its doors in 2011, the dealership has carried forward the proud legacy of the BB Group, established in 1959, while bringing UD Trucks’ “Going the Extra Mile” philosophy to life — one partnership, one delivery, one success story at a time.
Building milestones, building trust
From the start, BB Truck Middelburg set itself apart. In 2014, it made national headlines when it hosted the launch of the 450HP UD Quon — right on its own showroom floor. Seven years later, in 2021, its reputation for consistency and customer care earned it the Medium Dealer of the Year title at the UD Trucks Annual Dealer Conference.
According to Dealer Principal, Martin Lombard, that recognition was built on a simple but powerful principle:
“Our success is built on trust. From day one, our focus has been putting the customer first — and never leaving them stranded.”
Leadership that delivers
Behind every great dealership is a great team — and at BB Truck Middelburg, leadership means more than managing operations. It’s about living the customer-first vision every day.
- Martin Lombard, Dealer Principal, drives a culture of reliability and responsiveness.
- Evance Sibanda, Sales Manager, ensures each customer gets the right truck for the right job.
- Frikkie Briers, Workshop Manager, leads a team that keeps fleets moving with precision and pride.
- Riaan van Rensburg, Parts Manager, ensures that genuine UD parts are always available when they’re needed most.
Together, they’ve built a dealership defined by urgency, pride, and commitment — a place where promises are kept and customers become long-term partners.
“We don’t just sell trucks,” says Evance. “We build partnerships that last.”
Going the Extra Mile — every time
BB Truck Middelburg’s reputation isn’t built on slogans, but on action. One defining story tells it all:
Late one afternoon, a customer’s truck broke down — the kind of incident that can bring an entire business to a halt. Instead of waiting until morning, the BB Truck Middelburg team mobilised immediately. Through the night, roadside, under tough conditions, they worked until the engine roared back to life. By sunrise, the truck was back on the road — and the customer’s operation was back on track.
Workshop Manager, Frikkie Briers, puts it plainly:
“When a truck is down, a business is down. We’ll do whatever it takes to get our customers moving again.”
That spirit — going further when it matters most — is the essence of both UD Trucks’ promise and BB Truck Middelburg’s DNA.
Powered by people
While trucks may drive business, people drive success. Many of BB Truck Middelburg’s team members have been part of the journey for years, growing in their roles and contributing to the dealership’s continued excellence.
Ongoing training and development ensure every technician, salesperson, and service advisor has the tools and expertise to deliver world-class customer experiences.
As Martin puts it:
“When our people grow, our customers win. That’s the culture we live by.”
Powering sustainable growth
Looking ahead, BB Truck Middelburg’s vision is clear: to remain the dealer of choice in Mpumalanga, expand its services, and continue setting the benchmark in aftersales support. But the mission doesn’t stop there — it extends into the community.
Parts Manager, Riaan van Rensburg, explains:
“Our role is bigger than supplying trucks and parts. We’re here to help local businesses thrive and strengthen our community.”
Through local partnerships, skills development, and sustainable business practices, the dealership is helping drive long-term growth — not just for itself, but for the region it calls home.
More than trucks, a trusted partner
After more than a decade of excellence, BB Truck Middelburg stands as a shining example of what happens when a dealership truly lives its brand promise. With a team that delivers beyond expectation and a commitment that never wavers, it has become more than a dealership — it’s a trusted partner for every journey.
For fleets that demand uptime, reliability, and a team that always goes the extra mile, BB Truck Middelburg and UD Trucks continue to keep South Africa’s transport industry moving forward — one customer, one truck, one success story at a time.
