Paris, France – 11 March 2025: In a dazzling fusion of haute couture and automotive artistry, acclaimed Irish actor Barry Keoghan made a striking entrance at Paris Fashion Week, arriving at The Peninsula Paris in the breathtaking Jaguar Type 00. The concept car, an audacious design vision from Jaguar, turned heads as it made its first European public appearance since its world premiere at Miami Art Week in December 2024.
With its dramatic, sculptural proportions and bold styling, the Jaguar Type 00 represents the pinnacle of the brand’s commitment to redefining modern luxury. The vehicle’s French Ultramarine exterior—a bespoke colour developed exclusively for Jaguar—pays homage to France’s deep-rooted artistic heritage. A colour historically associated with rarity, prestige, and originality since the Renaissance era, French Ultramarine embodies Jaguar’s mission to ‘Copy Nothing’—a philosophy that traces back to the brand’s founder, Sir William Lyons.
Jaguar’s materiality team meticulously prepared the Type 00 for its Parisian debut by collaborating with in-house paint specialists to develop a unique pigment with enhanced metallic content, resulting in a satin-like finish that accentuates the car’s sculptural form. The result is a fearless design statement, one that underscores Jaguar’s vision for the future of its luxury vehicles.
Beyond the runway, Jaguar’s transformation continues with the announcement of its new luxury brand store in the prestigious Golden Triangle of Paris’ 8th arrondissement. This prime location, at the heart of the city’s luxury fashion district, will serve as an exclusive hub for clients, offering personalised experiences that seamlessly integrate the worlds of art, design, and automotive innovation.
“Jaguar will come to life in a select number of these exclusive brand stores, located where clients live, work, and play,” said Rawdon Glover, Managing Director of Jaguar. “They allow us to build direct client relationships and offer unique and personalised experiences. These stores will embrace their local cultures, with the Paris location highlighting the city’s rich heritage in art and its status as the home of luxury fashion.”
The Paris brand store is part of a broader global strategy, with Jaguar curating a network of luxury retailers designed to complement its presence in key cultural and fashion capitals. As the marque continues to evolve, the Type 00 serves as a bold manifesto for the future of Jaguar—one that is unmistakable, unapologetic, and uncompromisingly original.
For more information on Jaguar’s vision, visit www.jaguar.com/copy-nothing.
