25 JULY 2024 (PARIS, FRANCE) – B–ON, the innovative electric mobility provider, is thrilled to announce the appointment of Nicolas Tschann as Chief Commercial Officer (CCO). Formerly the head of light commercial vehicles at Nissan, Tschann joins B–ON at a pivotal time as the company expands its European footprint with a comprehensive lineup of productive vehicles and advanced tools.
Tschann officially joined B–ON on 1 July, immediately taking charge of a series of ride and drive events. From 2 to 10 July, B–ON showcased its all-electric Pelkan light commercial vehicle (eLCV) to select customers and media in Hilden, Germany, followed by Verona, Italy. These events offered attendees not only the chance to review the competitively-priced and connected Pelkan but also to experience B–ON’s extensive ecosystem of fleet management and energy management services. This integrated approach provides a seamless, one-stop solution for the electrification of medium and large fleets.
A seasoned global automotive executive, Tschann brings over two decades of experience to B–ON. His career began with Japanese automotive giant Nissan in 2001, where he played a key role in launching the INFINITI luxury brand in Europe. After ascending through various roles at INFINITI and in Nissan’s global HQ in Hong Kong, Tschann returned to Paris to lead Nissan’s commercial vehicle division in Europe.
Tschann’s arrival at B–ON follows the company’s strategic partnership with Chery, a leading global automaker. This collaboration includes a joint venture focused on developing, producing, and selling high-quality, low-cost electric commercial vehicles. B–ON will benefit from Chery’s extensive manufacturing, supply chain, and engineering capabilities, while Chery gains access to B–ON’s robust sales, aftersales, and branding network in Europe and North America.
“Nicolas’ global experience, including his strong connections to both Europe and China, makes him a tremendous asset as we scale our business,” said Bruno Lambert, CEO and co-founder of B–ON. “We welcome him at an exciting time, with our cost-effective Pelkan embarking on its first European tour. It’s set to be a landmark summer for B–ON.”
Expressing his enthusiasm for his new role, Tschann stated, “B–ON combines a cutting-edge software suite with a safe, high-quality electric van that even comes with a fair price tag. It’s an unbeatable combination, and I’m thrilled to be part of the team taking our market-leading commercial offering for fleets to the next level.”
For more information about the European and UK Pelkan ride and drives and on-sale dates, please contact the B–ON press office.
