Strategic affiliation in the automotive news industry
The online automotive news sites, 4WheelsNews.com and 3D-Car-Shows.com
united their expertise and know-how to build a stronger voice within the automotive market and to offer a more powerful and a better targeted platform for the advertisers.
Nowadays, smart and strong collaborations are the key of success. In terms of reach, audience, share, revenues and, most of all, awareness. That was the core objective that brought together the founder’s of the two important online platforms, providers of current news and exclusive information in the automotive industry.
Given the economic environment, it’s becoming more and more important to target your public in most details and to be as relevant as possible. This joint venture will be able to offer a multiple choice of advertising forms for companies activating in the automotive industry.
The advertising budgets got lower and lower over the last years, so before choosing the communications channels, advertiser should look for those media that offer higher impact and better targeting. Both 4WheelsNews and Car Site understand the market evolution and are ready to develop a platform that can serve and be flexible in line with the clients needs.
What is more important is that the partnership between 4WheelsNews and 3d Car Shows will give help the advertisers serve people located in the United States of America, Canada, United Kingdom, Europe, Australia, Brazil, Argentina, New Zeeland and South Africa.
About the founders
4WheelsNews
4WheelsNews is a specialized website offering the latest and well-informed news in the automotive industry. Their core objective is to create top-quality automotive news from around the world, covering all niches and all segments of interest, from luxury automobile industry to various spy news inside companies, spy shots, reviews or videos. It’s experienced and innovative team is seeking always to improve the information and to keep the audience updated with an excellent and interesting content every day.
Two world premieres made their debut first on 4WheelsNews: the 2010 Jaguar XFR and the 2011 Infiniti FX. The motor shows are also a popular section on the website as people find their information immediately. Moreover, the website features plenty of high-resolution images that can also be used as wallpapers. 4WheelsNews features a database of over 300,000 images and counting.
Car Site
The Car Site is an online project developed since 2004. The site started as a private independent project to market South Africa to both local and international audience. In 2004, Gerald Ferreira, the founder of the Car Site, attended its first Car Show in South Africa. At this show, thousands of photos of the various cars were taken and became available to the public on the site in real time.
Today you can still find these images on the website. They are constantly building an archive of images of all the events they cover. In 2006 they also attended the Car Show in South Africa, as part of the freelance media delegations. During this show the first 3D Virtual tour of a car show was created. The founder’s focus areas are mainly in the most competitive industries on the Internet. This includes industries like Photography, Travel and Online events.
