Revolutionizing Online Vehicle Marketing: Auto.Works Launches with Industry Heavyweights at Helm
Auto.Works, a pioneering venture under Citygate Holdings, is poised to redefine the landscape of online vehicle marketing with its innovative end-to-end digital solutions. Spearheaded by Robert Hazelwood, renowned for his leadership at BCA UK, CEO of Inchcape Retail, and roles at Volkswagen and SKODA UK, the company promises to deliver unparalleled efficiency and quality in digital marketing for new and used vehicles.
At the core of Auto.Works’ offering is a comprehensive suite of services that encompass cutting-edge photography and video capabilities, state-of-the-art turntable technology, and sophisticated software for data management. This integrated approach ensures that OEMs, retailers, and leasing companies can effectively showcase their vehicles online with minimal time investment and maximum impact.
The foundation of Auto.Works leverages proven UK-built turntable and imaging solutions from AutoLoadit, complemented by a team of strategic experts in digital marketing, data management, and automotive retail. Leading this powerhouse team alongside Robert Hazelwood is Matt Benns, former director at Keyloop and a seasoned executive with extensive experience at Volkswagen UK, SEAT, and Mazda.
Robert Hazelwood emphasized the strategic importance of Auto.Works in today’s market: “In the UK alone, over 9 million new and used cars were sold last year. Rapid and effective vehicle marketing is crucial for manufacturers and retailers alike. Auto.Works streamlines this traditionally labor-intensive process.”
Supported by the Citygate Holdings Board, which includes industry luminaries like Jonathan Smith and Connor McCormack, Auto.Works has already established a robust presence across 26 countries. Its technology facilitates the capture of over 100,000 high-definition images daily, enabling more than 18,000 vehicles to go online each month. This scale underscores Auto.Works’ pivotal role in enhancing the online retail presence of Europe’s largest automotive retailers, car supermarkets, and leasing companies.
Matt Benns highlighted the company’s comprehensive service offerings: “Our end-to-end solution integrates turntable technology, precision lighting studios, and user-friendly imaging apps to deliver superior quality images and videos. Coupled with our advanced data management portal, we ensure seamless collection, collation, and distribution across multiple websites.”
Auto.Works is poised to set a new standard in digital vehicle marketing, combining innovation, expertise, and scale to empower automotive stakeholders worldwide.
