Audi is set to present its financial performance for the 2024 fiscal year during the highly anticipated Annual Media Conference on March 18, 2025, at 11:00 CET. In this live stream, CEO Gernot Döllner and CFO Jürgen Rittersberger will outline the brand’s achievements in a year defined by both challenges and breakthroughs. From navigating market complexities to advancing its performance program and model initiatives, Audi is demonstrating strategic resilience and commitment to shaping a future of mobility.
As one of the world’s leading automotive manufacturers, Audi’s financial outcomes for 2024 have been closely watched by stakeholders and industry experts alike. With evolving market dynamics, technological innovation, and shifting consumer preferences, the past year has tested the strength of Audi’s business model. However, the brand’s ability to adapt, innovate, and execute has proven robust, setting the stage for the company’s continued leadership within the industry.
2024: Audi’s Achievements Amid Industry Challenges
The 2024 financial year was one of both opportunity and adversity for Audi, as the global automotive industry continued to face significant hurdles. Supply chain disruptions, geopolitical tensions, and the ongoing push toward sustainability were just a few of the challenges that Audi met with resilience. Yet, the brand remained focused on its long-term vision, using its performance program to push the boundaries of both technological and operational excellence.
While many automotive companies have faced declines in sales or profitability, Audi has emerged with promising results. Throughout the year, the brand maintained a solid market position by emphasizing innovation in both electric and combustion-powered vehicle lines. Audi’s unwavering commitment to sustainability and its role in the shift to electric mobility continues to strengthen its reputation among environmentally-conscious consumers.
Key highlights for the 2024 fiscal year include solid financial growth, bolstered by strong sales in both traditional markets and emerging ones. Audi’s continued investment in electric mobility also paved the way for increased customer demand for models like the Audi e-tron and the upcoming next-generation electric vehicles.

The Future: Audi’s Strategic Roadmap for 2025
Looking ahead, Audi’s performance program and model initiative will be crucial in navigating the challenges that lie ahead in 2025 and beyond. As the automotive industry continues to transition to a more sustainable, tech-driven future, Audi is well-positioned to capitalize on its strengths. The company’s roadmap for the coming year focuses heavily on strengthening its position in the electric vehicle (EV) market, with innovations in autonomous driving, software-defined cars, and smart connectivity.
Additionally, Audi’s expansion into new markets will be pivotal to its growth trajectory. The company is investing in technology and infrastructure to support the growing demand for EVs, while ensuring that its combustion engine vehicles remain in demand as part of a well-balanced product portfolio.
CEO Gernot Döllner and CFO Jürgen Rittersberger will provide a deeper dive into Audi’s strategy, including a review of key financial figures, strategic investments, and technological advancements that will fuel the company’s growth into 2025.
Join the Conversation: Audi’s Live Stream and Media Conference
Audi invites media professionals and automotive enthusiasts alike to join the live stream of the 2025 Annual Media Conference, starting at 11:00 CET on March 18, 2025. The conference will be available in both German and English and can be accessed via the Audi MediaCenter. For added convenience, the event can be embedded into websites for global accessibility. A wealth of supplementary press materials will also be available at the time of the event, followed by a full recording for those who cannot attend live.
To stay informed on Audi’s financial results, strategic outlook, and model initiatives for the year ahead, tune in to Audi’s Annual Media Conference and discover how this iconic brand is poised to drive the future of mobility.
For additional information, please visit the Audi Media Center.































