Johannesburg, May 2025 – Audi South Africa has once again raised the bar for excellence within its national dealer network, hosting its prestigious Vorsprung Awards at an elegant gala evening at The Forum, Hyde Park. The annual celebration recognises and rewards the standout individuals and dealerships that have demonstrated exceptional performance, dedication and alignment with Audi’s progressive philosophy, Vorsprung durch Technik.
In a room filled with South Africa’s most dynamic automotive professionals, Audi Centre Sandton emerged as the 2024 Dealer of the Year, a title that reflects an unwavering commitment to customer satisfaction, sales growth and operational brilliance. Meanwhile, Hatfield Motor Group took home the coveted Dealer Group of the Year award, underscoring its consistent delivery of excellence across its multiple locations.
Speaking at the event, Sascha Sauer, Head of Audi South Africa, emphasised the significance of the Awards in celebrating resilience and innovation during challenging times.
“Our dealers are the driving force behind Audi’s success. In a competitive and often volatile market, they continue to lead with passion and ingenuity. These awards aren’t just about hitting targets—they’re about advancing the brand and exceeding customer expectations,” Sauer remarked.
He added, “Every winner tonight is an ambassador for Audi, demonstrating how our brand values are brought to life on the ground, every day.”
Celebrating the Stars of 2024
Beyond the headline accolades, the evening spotlighted individuals across various disciplines who went above and beyond in their roles. From sales to service, management to technical expertise, winners were selected across nine competitive categories.
Dealer Principal of the Year
- Category 1: Roelf Marais – Audi Centre Sandton
- Category 2: Quinton Richter – Audi Centre Somerset West
- Category 3: Johannes Smit – Audi Centre Paarl
New Vehicle Sales Manager of the Year
- Cat 1: Lateef Rasdien – Audi Centre Sandton
- Cat 2: Jacques Breytenbach – Audi Centre Somerset West
- Cat 3: Johannes Smit – Audi Centre Paarl
Pre-owned Sales Manager of the Year
- Cat 1: Andrew Laas – Audi Centre Pinetown
- Cat 2: Thando Fani – Audi Centre Nelson Mandela Bay
Service Manager of the Year
- Cat 1: Jacobus Engelbrecht – Audi Centre Hatfield
- Cat 2: Johannes van Schoor – Audi Centre Mbombela
- Cat 3: Shan Maharaj – Audi Centre Newcastle
Parts Manager of the Year
- Neil Koffman – Audi Centre Hatfield
Business Manager of the Year
- Cat 1: Sonja Myburgh – Audi Centre Durban
- Cat 2: Callum Kurten – Audi Centre East London
- Cat 3: Letitia Subbon – Audi Centre Richards Bay
New Vehicle Sales Executive of the Year
- Cat 1: Tenielle Potgieter – Audi Centre Sandton
- Cat 2: Jacques Adriaanse – Audi Centre Somerset West
- Cat 3: Suenett le Roux – Audi Centre Richards Bay
Pre-owned Sales Executive of the Year
- Cat 1: Nkosinathi Ndlovu – Audi Centre Century City
- Cat 2: Michelle Lloyd-Austin – Audi Centre Nelson Mandela Bay
- Cat 3: Aldrich Samson – Audi Centre Paarl
RS Model Expert of the Year
- Mark Friedman – Audi Centre Sandton
Driving Progress, Inspiring the Future
The 2024 Audi Vorsprung Awards not only celebrate outstanding achievements but also reaffirm Audi South Africa’s unwavering commitment to excellence, innovation, and the customer experience. In the face of market shifts, rising consumer expectations and economic pressures, the awarded individuals and teams represent the very best of what the brand has to offer.
As the automotive industry continues to evolve, Audi’s dealer network remains a cornerstone of its success. The evening served as both a recognition of present achievement and a rallying call for future progress—delivered with the unmistakable spirit of Vorsprung.
