Leading South African Luxury Armoured Car Builder Armormax Introduces Armormax Care for Holistic Customer Safety
Armormax, a renowned South African luxury armoured car builder, is taking a significant step towards comprehensive safety with the introduction of Armormax Care. This innovative program is designed to provide a holistic approach to security, ensuring that their clients feel safe not only in their vehicles but also at home, in public, at work, and online.
Michael Broom, the Marketing Manager at Armormax, explains the philosophy behind this initiative: “Out of habit, we always ask our clients—how safe do you feel? You have taken the right steps in armouring your vehicle, so you should now feel quite safe in your car. But what about everywhere else? At home, in public, at work, and even online? For us, safety is more than a feeling. Safety is a fact, and you can only truly know how safe you are when you know all the facts. That’s what Armormax Care is there to do. We are passionate about safety and security in general, not just when it comes to vehicles.”
Armormax’s extensive network and industry experience provide them with a unique understanding of the threats and risks that individuals face. They have observed that some people are at greater risk than others, often unintentionally. Through Armormax Care, they aim to assess and highlight these unique potential risks and offer sound recommendations on how to manage them.
“This program is bespoke and unique to every client,” the company states. “This is an individual process we undertake, not just a one-size-fits-all solution. We begin with a thorough threat and risk assessment of you, your family, and your environments. We will include some basic skills training for you and your loved ones, and based on our findings, make recommendations on how you can live a safer and more secure life in our beautiful country. Even if you have an existing security protocol or personal security detail, there is much we can offer to strengthen and improve what you already have.”
Armormax Care is not just about theory; it includes practical self-defence training for the entire family. Additionally, there is a driver training program that specifically teaches how to handle attack situations with or without an armoured car. This training covers how to use the vehicle correctly to evade a situation when required. Broom notes, “Some of our clients are regular travellers, where an armoured car is not available for transport. Knowing how to handle situations with or without an armoured car is crucial on South African roads.”
The program is administered by external professionals that Armormax has vetted as leaders in their field. Importantly, Armormax itself does not conduct any of the assessments or training and will not have access to the assessments or their findings. “Confidentiality and discretion are key, and in line with our driving ethos of being as safe as possible, that means not even we should know about whatever security protocols are put in place for our clients. Our role is to facilitate the process and serve the client where needed with our particular product and skills.”
Included with every vehicle Armormax armours, Armormax Care is available as either a personal or enterprise program. Certain terms and conditions apply. In the near future, the program will be offered as a stand-alone product with a money-back guarantee should the client feel there was no value added.
Armormax Care sets a new standard in security, demonstrating that safety extends far beyond the confines of an armoured vehicle. With this initiative, Armormax is leading the way in providing comprehensive, personalized security solutions for their clients.
