NISMO is making a grand return to Europe with the highly anticipated launch of the Ariya NISMO, marking Nissan’s first electric NISMO model in this market. This return coincides with the NISMO brand’s 40th anniversary, celebrating a legacy of innovation and performance.
With an aerodynamic design, superior handling, and an enhanced suspension system, the Ariya NISMO is crafted to deliver exhilaration and precision on the road. It will be available in all European markets where the crossover is currently sold.
Paris, France (July 16, 2024) – Europe, brace yourselves…the Ariya NISMO is on its way! Celebrating NISMO’s 40th anniversary and a rich history spanning 30 years in the region, the NISMO brand is reigniting its presence in Europe with a bang. European customers will soon have access to the sleek, stylish, and sporty Ariya NISMO, Nissan’s first fully electric NISMO model in the European market.
Dynamic, agile, and bold, the Ariya NISMO epitomizes the pinnacle of Nissan performance. Building on Nissan’s storied NISMO heritage and its Japanese-inspired design, the Ariya NISMO elevates the already exceptional performance of the 87kWh Ariya e-4ORCE to new heights.
The Ariya NISMO features a range of sharp, sporty exterior details and engineering advancements, delivering the signature smooth electric drive with an added spark of racetrack excitement. Its Japanese-inspired crossover design offers fluid, aerodynamic performance that minimizes drag and enhances downforce at higher speeds.
“NISMO is back in Europe! We are reintroducing this exciting brand to our market with a refreshed model. As we advance the electrification of our lineup, it’s crucial to continue offering elite and thrilling models to customers and NISMO enthusiasts alike,” said Mayra González, Divisional Vice President Marketing & Sales, Nissan Europe.
“Ariya NISMO strikes the perfect balance between the immediate response and acceleration of an all-electric car and the mechanical fine-tuning of a sports car, resulting in an exceptional vehicle for daily driving. With its striking design and stance, prepare to stand out from the crowd!” González added.
The Ariya NISMO EV crossover is equipped with enhanced components and NISMO tuning, delivering powerful yet smooth and easily controllable acceleration. Thanks to a tuned VDC and high-grip tires, the Ariya NISMO also features a finely tuned e-4ORCE system for optimal power and torque distribution to the wheels. The model ensures continuous G-feel and linear acceleration, even at high speeds.
The Ariya NISMO offers handling and cornering capabilities typically reserved for motorsports. The NISMO-tuned e-4ORCE maximizes the performance of both front and rear suspension systems, ensuring expert traction in all weather conditions without compromising sports car precision. Additionally, finely tuned brake pads provide reliable stopping power, rain or shine.
The interior of the Ariya NISMO has been meticulously designed to offer a premium and exclusive experience, regardless of the driving conditions. The sleek, black-based interior is complemented by bold red accents, exuding style and sophistication. The model’s special NISMO seats, inspired by Formula E cars, provide superb grip and fit, ensuring comfort for all occupants.
Looking for the perfect car for the electric era and eager to stand out? Stay tuned for more product updates coming later this year.
Can’t wait? As Nissan Formula E drivers, engineers, and fans prepare for an action-packed season finale at the London E-Prix, visitors from around the world will have the unique opportunity to see the Ariya NISMO for the first time in Europe. Formula E represents the pinnacle of innovation in electric technology, and the Nissan Ariya NISMO is engineered to bring that same trackside excitement and spine-tingling sensation to everyday roads, delivering an unparalleled driving experience.
