A storied past, a thrilling present, and an electrified future—Alpine has never strayed from its commitment to innovation, performance, and French automotive craftsmanship. As the brand celebrates its 70th anniversary, it is inviting enthusiasts on a journey through time with a new video series, ‘Alpine, 70 Years’. This multi-episode series promises to uncover the rich history of the brand, highlight key moments of its evolution, and offer insights into its vision for the future.
The first episode, aptly titled ‘The Alpine Legend,’ sets the stage by delving into the origins of the brand. It revisits a pivotal moment in July 1955, when a young Jean Rédélé introduced his first three Alpine A106s to Renault’s top management. His presentation of blue, white, and red models in front of the historic Renault headquarters in south-west Paris was more than a demonstration of engineering prowess—it was a bold declaration of his ambition to create a uniquely French sports brand powered by Renault technology. His vision, confidence, and passion quickly won over Renault’s leadership, paving the way for Alpine’s legendary journey through motorsport and innovation.
In ‘The Alpine Legend,’ viewers gain exclusive access to the perspectives of two pivotal figures: Philippe Krief, Alpine’s CEO, and Jean-Charles Rédélé, the son of the brand’s founder. Jean-Charles, an avid collector and amateur driver, provides an intimate glimpse into his private collection, housed in the very premises where the first Alpines were meticulously crafted. As he takes the wheel of a modern Alpine A110, he reflects on the marque’s enduring legacy and the challenges of adapting to an era defined by electric mobility.
The new video series is more than just a nostalgic look back—it is a declaration of Alpine’s intent to push boundaries in design, engineering, and performance in the years ahead. The brand’s future is firmly rooted in its heritage, blending the spirit of racing with the cutting-edge advancements required to thrive in a rapidly evolving automotive landscape.
As new episodes of ‘Alpine, 70 Years’ roll out in the coming months, fans can expect to see deep dives into Alpine’s most celebrated models, its historic motorsport triumphs, and the company’s ambitious plans for electrification.
For those who have followed Alpine’s journey—from its pioneering days under Jean Rédélé to its present-day resurgence—the series offers a captivating reminder of what makes the brand so special. And for a new generation of enthusiasts, it serves as an invitation to discover the passion, precision, and performance that define Alpine.
Stay tuned as Alpine continues to honor its past, celebrate its present, and drive towards an electrifying future.
