From 30 May to 1 June 2025, the coastal town of Dieppe—birthplace of the Alpine legend—will transform into a haven for motorsport lovers and brand devotees as Alpine celebrates its 70th anniversary at the Grand Rassemblement de Dieppe. This once-in-a-lifetime event is expected to draw enthusiasts from across the globe to honour seven decades of French performance heritage, innovation, and passion.
A Tribute to the Past, a Vision for the Future
Set against the backdrop of Dieppe’s picturesque seafront, Alpine’s 900sqm hospitality area will serve as the epicentre of the celebrations. Visitors will be treated to an immersive experience that fuses the marque’s storied past with its electrifying future. Centre stage will be Alpine’s new A110 2025 line-up, featuring the refined A110 GTS, the exclusive A110 R 70 anniversary edition (limited to just 770 units), and the track-focused A110 R Ultime.
But while Alpine’s legacy is firmly rooted in internal combustion, its future is unmistakably electric.
The Public Premiere of the A390 Sport Fastback
On 31 May, Alpine CEO Philippe Krief will officially present the A390, the brand’s first electric sport fastback, just days after its global debut. Joining him will be Sovany Ang, VP of Product Performance, and Antony Villain, VP of Design, offering attendees a rare insight into the design and performance philosophy behind this milestone model.
Manufactured at the Dieppe Jean Rédélé plant, the A390 is more than just a new model—it marks a bold step into Alpine’s all-electric era. It will be showcased alongside the A290, the brand’s dynamic hot hatch revealed during the 24 Hours of Le Mans in 2024, completing the first wave of Alpine’s visionary ‘Dream Garage’—a 100% electric performance line-up that underscores the brand’s commitment to sustainable innovation without compromising on thrill.
A Parade of Legends, A Glimpse of Tomorrow
A highlight of the anniversary celebrations will be the grand Alpine parade through the streets of Dieppe on 31 May, featuring 700 Alpines—the largest gathering in the brand’s history. Among the cars making their public dynamic debut will be the new A390 and the Alpenglow Hy6, a hydrogen-powered rolling prototype first revealed at the 2024 Paris Motor Show. Equipped with a V6 turbo engine, the Alpenglow Hy6 represents Alpine’s exploratory efforts into hydrogen mobility, offering a glimpse of what sustainable performance could look like beyond electric propulsion.
This symbolic parade will not only celebrate Alpine’s illustrious motorsport lineage but also reaffirm the brand’s vision for the future.
Community, Competition, and Commemoration
Organised in collaboration with the IDÉA Association, the three-day event will also feature autograph sessions with current and former Alpine drivers, offering fans a rare opportunity to engage with the people behind the brand’s on-track successes.
Formula 1 fans can look forward to watching the Spanish Grand Prix live from the Alpine hospitality area, further strengthening the brand’s bond with top-tier motorsport.
Adding a special touch to the festivities is Alpine’s bespoke 70th-anniversary logo, which blends the iconic A-arrow with the French tricolour and a symbolic red target at the heart of a wheel—a nod to the brand’s focus on precision, challenge, and its vision for the decades to come.
70 Years of Driving Passion
Founded in 1955 by Jean Rédélé, Alpine has built a legacy defined by agility, lightness, and driving pleasure. From rally stages to Formula 1 circuits, the brand has continuously evolved while staying true to its founding spirit. The relaunch of the A110 in 2018 reignited the passion of fans old and new, and with the creation of the Alpine Business Unit in 2021, the marque entered a new era of focused development and innovation.
Now, as it steps boldly into the electric age with its Dream Garage, Alpine is not just celebrating its past—it’s defining the future of French performance.
