Allsteel teams with BMW Group DesignworksUSA for creation of Clarity Seating Series

Allsteel teams with BMW Group DesignworksUSA for creation of Clarity Seating Series

Unimpeded vision yields clarity, and Allsteel Inc., turning 100 this year, repeatedly has proven itself to be a visionary among workplace solutions manufacturers. It’s timely, then, that the company’s latest introduction is Clarity. This series of light task, guest and lounge seating represents a first-time collaboration for Allsteel with BMW Group DesignworksUSA, and the chairs […]

By Gerald Ferreira19 June 20124 min read

Unimpeded vision yields clarity, and Allsteel Inc., turning 100 this year, repeatedly has proven itself to be a visionary among workplace solutions manufacturers. It’s timely, then, that the company’s latest introduction is Clarity. This series of light task, guest and lounge seating represents a first-time collaboration for Allsteel with BMW Group DesignworksUSA, and the chairs they’ve conceived will be a featured introduction at NeoCon 2012, in Allsteel’s Chicago Mart Showroom, #1120.

BMW Designerworks

Clarity is the distillation of form and function into the simplest, purest possible design. The aesthetic is restrained, allowing the functionality to become the focus, yet it is emphatically, intuitively, and instantly comfortable. Clarity works anywhere it goes—it’s timeless, adaptable and versatile, with a wide range of potential applications, from lobby and lounge to conference room, collaborative space, workstation or private office. It’s a look, as well, that transcends any type of interior space.

“This is Allsteel’s first venture with BMW Group DesignworksUSA,” said Jim Cahill, Allsteel’s vice president product development, “and, we’re off to a strong start together. Clarity promises to be an enduring staple in the Allsteel portfolio.”

A Design Through Reduction        

The outcome of a strategic “design through reduction” philosophy, Clarity’s visual simplicity belies its hardworking nature. Its weight-activated synchro-tilt mechanism is discreetly integrated into the frame of the chair to deliver comfort without requiring conscious effort. A single lever for adjusting the height on the task chair is the only control to be found.

A continuous mesh panel forms both the seat and back in one uninterrupted surface to create a breathable, lightweight design statement that also delivers uncompromising comfort.

“We recognized the need for seating that balances simplicity and flexibility to support active collaboration in today’s offices,” said Patrick McEneany, Creative Director, BMW Group DesignworksUSA.  “Rather than distract the user with unnecessary features and controls, we focused on refining a few essential elements to create a clean, intuitive and timeless solution. That’s what Clarity is.”

In addressing “the way people work today,” the design team incorporated several very purposeful details. Among them, Clarity anticipates multiple postures. Side-sitting for informal collaboration is unaffected by the precise positioning of the arms at a level that doesn’t interfere. The subtle waterfall design at the top edge of the back is a deliberate treatment aiding comfortable over-the-shoulder conversations.

An optional upholstered “jacket” that slip covers both the back and seat is offered, providing distinctive options for the chair to take on a more tailored appearance. Also available is a range of both bold and muted mesh colors, along with a broad palette of finishes.

Designed using Allsteel’s Design for Environment protocol, Clarity is SCS Indoor Advantage Gold certified.

Comments

Sign in to comment.Sign in

No comments yet. Be the first to share your thoughts.

BMW Group DesignworksUSA wins eight GOOD DESIGN™ Awards
57,985
4,739
ArticleJanuary 16, 2014

BMW Group DesignworksUSA wins eight GOOD DESIGN™ Awards

Los Angeles/ Munich/ Shanghai. BMW Group  DesignworksUSA, a creative consultancy and subsidiary of BMW Group, is  the recipient of eight GOOD DESIGN™ Awards for design excellence. The  Award program is organized by The Chicago Athenaeum Museum of  Architecture and Design in cooperation with the European Centre for  Architecture, Art, Design and Urban Studies.

DesignworksUSA brings a premium experience to airline passengers
5
24,349
ArticleJuly 9, 2013

DesignworksUSA brings a premium experience to airline passengers

Munich / Los Angeles / Singapore. BMW Group   DesignworksUSA and Singapore Airlines are soaring to new heights. The task for BMW Group subsidiary DesignworksUSA was to deliver more   luxury to Singapore Airline`s First Class passengers – far from   uncharted territory for the globally operating design consultancy. With its interior designs for Boeing […]

BMW Group DesignworksUSA designs Sennheiser’s S1 Digital pilot’s headset for best sound in the cockpit.
6
26,054
ArticleJuly 26, 2011

BMW Group DesignworksUSA designs Sennheiser’s S1 Digital pilot’s headset for best sound in the cockpit.

Los Angeles.. A pilot’s headset needs to combine high functionality with a well-thought-out design, as it is a key contributor to the safety of the pilot and passengers. Audio specialist Sennheiser therefore collaborated with DesignworksUSA, a design consultancy and subsidiary of the BMW Group to develop their new S1 Digital general aviation headset which will […]

ArticleJuly 21, 2011

Bay Area Rapid Transit (BART) Selects BMW Group Designworks USA to Create its “Fleet of the Future” with New Generation of Train Cars.

New BART train cars to enhance the quality of future public transit. Train cars anticipated to enter service by 2017. Los Angeles, DesignworksUSA, the design consultancy and subsidiary of BMW Group, announces the start of an ambitious urban transit project in collaboration with Bay Area Rapid Transit (BART), the Bay Area´s regional transit provider. Together […]

Bmwm2withmxdrivedebutswith37ssprintpower
Bmwm2withmxdrivedebutswith37ssprintpower 1
Bmwm2withmxdrivedebutswith37ssprintpower 2
Bmwm2withmxdrivedebutswith37ssprintpower 5
Bmwm2withmxdrivedebutswith37ssprintpower 4
Bmwm2withmxdrivedebutswith37ssprintpower 3
1 / 6
111
0
ArticleJune 3, 2026

BMW M2 with M xDrive Debuts with 3.7s Sprint Power

The arrival of the BMW M2 with M xDrive marks a decisive new chapter for BMW’s compact performance icon, blending raw rear-drive character with the added security and precision of intelligent all-wheel traction. It is a
Bmwexpandsblackeditionandmignitetech
148
0
ArticleMay 29, 2026

BMW Expands Black Edition and M Ignite Tech

BMW is preparing a significant update for its model range in summer 2026, introducing new design packages, expanded personalisation options and advanced powertrain innovations across several key models. The latest additi
Bmwandmistralaiadvancecrashsimulationai
168
0
ArticleMay 28, 2026

BMW and Mistral AI Advance Crash Simulation AI

In the quiet churn of digital engineering labs, where metal becomes mathematics and motion is first imagined before it is ever built, a new kind of collaboration is taking shape between the BMW Group and Mistral AI. It i
Bmwm3e30getslegospeedchampionstributeset 3
Bmwm3e30getslegospeedchampionstributeset
Bmwm3e30getslegospeedchampionstributeset 1
Bmwm3e30getslegospeedchampionstributeset 2
1 / 4
162
0
ArticleMay 26, 2026

BMW M3 E30 Gets LEGO® Speed Champions Tribute Set

The BMW M3 E30 has long lived as more than a performance car. It is a marker of motorsport history, a design icon that helped define BMW M’s identity on track and road alike. Now, forty years after its debut, it returns
Bmwandsolarwattexpandsmartchargingvision
Bmwandsolarwattexpandsmartchargingvision 1
1 / 2
251
1
ArticleMay 19, 2026

BMW and SOLARWATT Expand Smart Charging Vision

BMW and SOLARWATT are deepening their long-standing partnership with the development of an integrated smart home energy ecosystem designed around electric mobility, renewable energy and bidirectional charging technology.
Visionbmwalpinasignalsaneweraofluxuryspeed
Visionbmwalpinasignalsaneweraofluxuryspeed 1
1 / 2
650
0
ArticleMay 18, 2026

Vision BMW ALPINA signals a new era of luxury speed

At the shimmering edge of Lake Como, where automotive history tends to dress in its finest tailoring, the Vision BMW ALPINA emerged at the 2026 Concorso d’Eleganza Villa d’Este as something more than a concept. It arrive
Bmwgroupacademymarks20yearsoftrainingexcellence 1
Bmwgroupacademymarks20yearsoftrainingexcellence
1 / 2
410
1
ArticleMay 14, 2026

BMW Group Academy Marks 20 Years of Training Excellence

Across two decades of transformation in the automotive world, the BMW Group Academy UK and Ireland has quietly become one of the sector’s most influential engines of skills development, shaping the people behind premium
Bmwreturnstocanneswithelectrifiedluxuryfleet
Bmwreturnstocanneswithelectrifiedluxuryfleet 1
Bmwreturnstocanneswithelectrifiedluxuryfleet 2
Bmwreturnstocanneswithelectrifiedluxuryfleet 3
1 / 4
270
1
ArticleMay 14, 2026

BMW Returns to Cannes with Electrified Luxury Fleet

Cannes has always had a talent for turning motion into meaning, where cinema spills beyond the screen and into the rhythm of the streets. This year, that rhythm is quietly electrified. Once again, BMW returns as the offi