Tokyo, October 12, 2023 – Mitsubishi Motors announced that the all-new Xforce compact SUV has been selected as a gold award winner in the VMARK Vietnam Design Award 2023 in the Best Transportation Design category. This marks the first time that Mitsubishi Motors has won the VMARK Vietnam Design Award.
Established in 2018, the VMARK Vietnam Design Award is organised by the Vietnam Design Association (VDAS) based in Ho Chi Minh City, Vietnam. This year, a jury of 30 internationally renowned design practitioners evaluated design projects from Vietnam and around the world, and each entry was evaluated against criteria for innovation, green design, identity, functionality, and community. Gold awards are given to particularly outstanding designs, and this year, 16 projects were selected as gold award winners out of a total of 700 entries.
The all-new Xforce is a compact SUV that provides comfort and practicality including a spacious cabin and versatile storage spaces well-balanced in a manoeuvrable, compact body size, as well as offering road handling that allows safe, secure ride in various weather or road conditions. Based on the design concept of Silky & Solid, the upper part of the body expresses an airy silkiness, while the lower part of the body adopts solid and powerful proportions, creating a stylish yet robust, authentic SUV styling. Inside, a large monolithic display panel integrates a 12.3-inch Smartphone-link Display Audio and a digital driver display to create a sophisticated interior with a cutting-edge feel.
In attending the VMARK Vietnam Design Award 2023 ceremony, Naoki Akita, program design director of Mitsubishi Motors, commented:
“In addition to the robustness and powerfulness characteristic of Mitsubishi Motors, we pursued a stylish, energetic and distinctive design for the all-new Xforce. We are honoured that the Xforce has been recognised with a VMARK Vietnam Design Award, which has been increasing its presence in recent years. The all-new Xforce is set to launch in Vietnam early next year, so we will further promote its appeal to even more customers, with this award as encouragement.”
“In the artistry of our design, the exterior reigns supreme. It’s the essence of might, embodying colossal presence within a compact frame. Every contour, from the commanding front and rear fenders to the sleek headlights and rear combination lights, exudes the spirit of an avant-garde SUV. The hexagon motif, entwined throughout the interior and exterior details, forges a symphony of unity in the overall vehicle design.”
“Anticipation soars among our Mitsubishi faithful, both long-standing and new, for our all-new compact SUV. They recognise that we’re not just crafting vehicles; we’re sculpting awe-inspiring icons. It’s the next thrilling chapter in MMSA’s journey to redefine lifestyles and elevate your driving experience! Stay tuned for more exciting news” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA)
