Abarth appeared alongside Mission: Impossible – Dead Reckoning Part One during the much-anticipated premiere of the next installment of the franchise, written and directed by Christopher McQuarrie. The event took place on June 19th in the evocative setting of Rome, with other locations in which the film was shot, such as London, Abu Dhabi, and others, to follow. The film, from Paramount Pictures and Skydance, opens in cinemas worldwide on July 12th.
Two main characters shared the spotlight during the premiere: the legendary 1960s Fiat 500 Abarth starred in the romantic Piazza di Spagna, which enthusiasts immediately recognized from one of the movie’s climax scenes; and the New Abarth 500e, an irreverent and completely electric model featuring an appealing sharp design, which was located in front of the red carpet leading to the auditorium.
Such a merger is no coincidence: Abarth has always been synonymous with thrilling driving experiences like the ones moviegoers will enjoy this summer in Mission: Impossible – Dead Reckoning Part One, only in cinemas. The collaboration came out of a desire to emphasize the common feelings that both brands have always shared and expressed: exciting driving, adrenaline, power, and extraordinary performance.
These common values will be narrated in detail in ‘Mission Possible, an exciting new TV spot created in partnership with this installment of Mission: Impossible, with whom Abarth shares its fundamental tenets. The launch of the New Abarth 500e is a demonstration, after all, that an exciting, emotional, and fun to drive electric Abarth is indeed a Mission Possible. Because Abarth makes the impossible possible. Darting through the mazy streets of Rome, the original 1960s model turns into the new electric model, expressing, in pure “Mission: Impossible Style”, the brand’s attitude to get “extra performance” out of normal cars, and showing just how exciting and powerful the electric Abarth is.
About Mission: Impossible – Dead Reckoning Part One, opening in cinemas on July 12th:
In Mission: Impossible – Dead Reckoning Part One, Ethan Hunt (Tom Cruise) and his IMF team embark on their most dangerous mission yet: To track down a terrifying new weapon that threatens all of humanity before it falls into the wrong hands. With control of the future and the fate of the world at stake, and dark forces from Ethan’s past closing in, a deadly race around the globe begins. Confronted by a mysterious, all-powerful enemy, Ethan is forced to consider that nothing can matter more than his mission – not even the lives of those he cares about most.
