A Sophisticated Tribute to an Iconic Legacy

A Sophisticated Tribute to an Iconic Legacy

Urban Automotive, a name synonymous with luxury vehicle customization, has once again set the bar high with its latest tribute to the 2018 ‘V2’ Urban-modified Range Rover Sport. This new signature build, unveiled at the prestigious 2024 Goodwood Festival of Speed, is a meticulously crafted homage to one of Urban’s most iconic projects. The special […]

By Breyten Odendaal4 September 20244 min read

Urban Automotive, a name synonymous with luxury vehicle customization, has once again set the bar high with its latest tribute to the 2018 ‘V2’ Urban-modified Range Rover Sport. This new signature build, unveiled at the prestigious 2024 Goodwood Festival of Speed, is a meticulously crafted homage to one of Urban’s most iconic projects. The special edition Widetrack version of the latest L461 Range Rover Sport reimagines the legacy of the original L494 SVR, blending cutting-edge design with a deep respect for its storied past.

The 2018 Range Rover Sport L494 SVR was a milestone in Urban Automotive’s journey, capturing the attention of automotive enthusiasts with its bold Estoril Blue exterior and striking gold Urban Vossen UV-1 wheels. This build not only showcased Urban’s prowess in vehicle modification but also established the brand as a leader in the luxury customization space.

Fast forward to 2024, Urban Automotive revisits this legendary project with a one-off Widetrack edition of the new L461 Range Rover Sport. The vehicle is painted in the same Estoril Blue, a hue that is no longer available from the factory, and features a bespoke Cirrus quilted interior that echoes the original. To further honor its predecessor, Urban collaborated with Vossen to create satin gold UV-1R wheels, a modern interpretation of the original UV-1 design, merging the best of past and present.

A Sophisticated Tribute To An Iconic Legacy

Widetrack and Narrowbody: Two Unique Configurations
For the first time, Urban Automotive is offering its Range Rover Sport package in two distinct configurations: the Widetrack and Narrowbody. Each package offers a unique approach to vehicle enhancement, catering to different aesthetic preferences while maintaining the brand’s commitment to quality and innovation.

The Widetrack package is the more aggressive of the two, featuring wide arches, a distinctive carbon fiber bonnet, and a front upper ‘matrix’ grille in visual carbon fiber adorned with Urban icon branding. The front design is balanced by an assertive rear, which includes an upper rear spoiler, a carbon fiber bumper, and a rear diffuser with a removable skid pan. Milled billet aluminum exhaust finishers with the engraved Urban logo add a touch of bespoke craftsmanship.

On the other hand, the Narrowbody package offers a more understated, OEM+ look. This configuration includes full replacement carbon fiber bumpers at the front and rear, carbon fiber side skirts, and a visual carbon fiber splitter with integrated daytime running lights. The rear is complemented by a carbon fiber upper spoiler, a rear diffuser, and billet exhaust finishers, providing a subtle yet refined appearance.

Designed and Manufactured in the UK
Urban Automotive’s commitment to excellence is evident in every aspect of the Range Rover Sport styling programme. Each component is designed and manufactured in the UK by Urban’s in-house team, led by founder Simon Dearn. The company’s ‘OEM+’ philosophy ensures that every modification enhances the vehicle’s original design while adding individuality and road presence.

Before reaching the market, each product undergoes a rigorous research and development process to ensure seamless integration with factory safety systems and warning devices. This attention to detail guarantees that Urban’s modifications not only look spectacular but also meet the highest standards of quality and safety.

The Range Rover Sport styling programme is now available to order, with prices starting from £25,000. Clients can choose from a range of 23″ or 24″ forged alloy wheel packages and opt for additional performance upgrades, such as the Milltek Sport exhaust system, to further enhance their driving experience.

Urban Automotive has once again demonstrated its ability to blend heritage with innovation, offering clients a unique opportunity to own a piece of automotive history, reimagined for the modern era.

Comments

Sign in to comment.Sign in

No comments yet. Be the first to share your thoughts.

Stellantis Shines at Paris Motor Show with 8 Iconic Brands
7,573
7
ArticleMarch 19, 2026

Stellantis Shines at Paris Motor Show with 8 Iconic Brands

Stellantis returns to the Paris Motor Show with 8 brands, 60+ vehicles, and premieres from Lancia, DS, Leapmotor and more.
Santa Pod Raceway Celebrates 60 Years of Speed & Music
7,461
1
ArticleMarch 19, 2026

Santa Pod Raceway Celebrates 60 Years of Speed & Music

Marking six decades of drag racing, lifestyle events, and music, Santa Pod Raceway continues to thrill motorsport fans across Europe.
California Incident Highlights Gaps in Self-Driving Laws
7,409
4
ArticleMarch 19, 2026

California Incident Highlights Gaps in Self-Driving Laws

California self-driving vehicle incident exposes regulatory gaps, raising questions on safety, accountability, and public trust in autonomous cars.
South Africa’s Road to Decarbonising Transport
7,321
8
ArticleMarch 19, 2026

South Africa’s Road to Decarbonising Transport

SA aims to transform road transport with EVs, green policies, and economic growth for a sustainable future.
Humax and Rightcharge Transform Home EV Charging for Fleets
7,290
3
ArticleMarch 19, 2026

Humax and Rightcharge Transform Home EV Charging for Fleets

Humax partners with Rightcharge to deliver secure, compliant, and efficient home EV charging solutions for UK fleets.
Blue Light Aware Videos Surpass 10 Million Views in UK
7,185
6
ArticleMarch 18, 2026

Blue Light Aware Videos Surpass 10 Million Views in UK

GEM Motoring Assist is celebrating a remarkable milestone as its Blue Light Aware video series surpasses 10 million views across social media. Launched in September 2020, these short animated videos are designed to educa
Musso EV: Power, Practicality and Electric Performance Meet in the UK’s Boldest Pickup
7,078
10
ArticleMarch 18, 2026

Musso EV: Power, Practicality and Electric Performance Meet in the UK’s Boldest Pickup

Discover the all-new Musso EV: the UK’s first fully electric pickup combining SUV comfort, 240-mile range, 2.3-tonne towing, and versatile payload.
INEOS Grenadier Heads to Antarctica for Luxury Expeditions
6,967
7
ArticleMarch 16, 2026

INEOS Grenadier Heads to Antarctica for Luxury Expeditions

INEOS Grenadier joins White Desert’s Antarctic operations, supporting luxury expeditions with extreme capability at Wolf’s Fang Runway.
Inside WeBuyCars’ AI-Powered Digital Reinvention Drive
6,812
4
ArticleMarch 13, 2026

Inside WeBuyCars’ AI-Powered Digital Reinvention Drive

At NADA Connect 2026, WeBuyCars revealed how data, experimentation and AI reshaped its business from spreadsheets into a digital powerhouse.
Carjackings in South Africa Fall 8.1% Amid Persistent Risk
6,542
4
ArticleMarch 13, 2026

Carjackings in South Africa Fall 8.1% Amid Persistent Risk

South Africa reports an 8.1% drop in carjackings, but vigilance remains essential as risks stay high across key provinces.
Autoglym Launches Advanced Paint & Surface Restorers
6,432
2
ArticleMarch 13, 2026

Autoglym Launches Advanced Paint & Surface Restorers

Autoglym unveils Advanced Paint Restorer and Paint Reviver to remove and conceal scratches, swirls, and haze with ease.
INEOS Grenadier Origins Campaign Celebrates Pub Beginnings
7,066
2
ArticleMarch 12, 2026

INEOS Grenadier Origins Campaign Celebrates Pub Beginnings

INEOS Automotive launches its Grenadier Origins campaign, telling the story of how the rugged 4x4 was born in a London pub.