Karfu.com is being launched later this year as an impartial consumer comparison website for a variety of different vehicle types including Cars, Vans, Pick-ups, Motorcycles, Mopeds, Bicycles and Scooters. Karfu plans to support a range of access options available for these vehicles, including Buying (including Finance), Leasing, Subscription, Sharing, Rental, Ride Hailing, Ride Sharing and Mobility-as-a-Service.
The Covid-19 pandemic has led to consumers reassessing their relationships with their vehicles. Combined with the explosion of new mobility choices and growing environmental concerns, provider’s traditional set of competitors has now become much broader. Consumers are more open to comparing different, more sustainable vehicles and ways to access them, seeking out value due to the cost of living crisis.
In response to the current climate, Karfu compares the breadth of these ‘mobility’ options through its quick and easy interactive tool, which asks consumers questions about their usage patterns, budget and preferred vehicle types. Karfu then uses its extensive vehicle database to present personalised results based on their individual circumstances and needs from the most relevant mobility providers.
Karfu can put a provider’s products and services in front of a completely new type of consumer, who may not have had them in their consideration mix or even know of their existence, increasing market visibility. With each search result, Karfu presents their unique ‘Total Cost of Use’ calculation, which also gives providers an opportunity to upsell additional linked products and services earlier in the purchase journey.
Karfu’s providers will get exclusive access to mobility and consumer behaviour insights, created from data generated by consumers’ use of their search tools, to help them understand the changing landscape and plan for future mobility opportunities.
Sam Ellis, Karfu’s Co-founder and CEO said:
“Karfu is free to join for innovative vehicle providers who want to sell to a completely new type of consumer and learn more about the world of mobility. We are committed to creating a fair competitive environment for all types of providers regardless of size or scale, with no paid advertising, sponsorship or promotion allowed.”
