On June 22, 2025, the beating heart of Italian motoring will echo louder than ever as the Alfa Romeo Historical Museum in Arese opens its gates to enthusiasts from every corner of the globe. The occasion? A tribute to 115 years of pure automotive emotion — a celebration that promises to be as evocative as the marque itself, blending history, heritage, and horsepower in a day-long immersion into the soul of Alfa Romeo.
Founded in Milan in 1910, Alfa Romeo is far more than a car manufacturer. It is a cultural institution; a brand built not only on engineering excellence and aesthetic mastery, but on passion — the kind that quickens the pulse at the sound of a twin-cam engine and sets hearts racing around every hairpin bend. The 115th anniversary celebration will reflect this storied spirit, offering a sensory-rich programme designed to captivate die-hard Alfisti and first-time admirers alike.
A Day to Live the Legend
The anniversary festivities will begin at 10 a.m. with the Regularity Course, co-organised with the Italian Alfa Romeo Register. After a classroom session in the Giulia Hall, participants will take to the museum’s internal track in a series of timed trials, culminating in a race open to all road-going Alfa Romeos. This hands-on event will be a fitting tribute to the brand’s competitive DNA.
At 11 a.m., the Giulia Hall will again come alive with the Annual Club Meeting, a roundtable reserved for club representatives from around the world. Here, ideas will be exchanged, initiatives proposed, and collaborations forged — all in the name of keeping the Alfa Romeo flame burning brightly across continents.
After lunch, at precisely 2 p.m., one of the event’s most visually striking moments will unfold: a 115-car flashmob featuring an extraordinary collection of Alfa Romeos spelling out “AR115” on the museum’s internal circuit. This living installation will stand as a symbol of international camaraderie and collective admiration for a marque that continues to defy time.
From 3.30 p.m., the day will take a reflective turn with Backstage: 115 Years of Alfa Romeo, 10 Years of the Museum — a conference delving into archival materials and curated testimonies. It will explore pivotal moments across Alfa Romeo’s history, especially those whose anniversaries fall in 2025, and highlight the decade-long journey of the museum’s renewed incarnation since reopening on June 24, 2015.
The parade at 4.30 p.m. will be led by the Tributo GTA, a cavalcade that honours 60 years of the legendary Giulia Sprint GTA. The iconic coupé — revered for its light weight, agility, and motorsport pedigree — will take centre stage, followed by a procession of Alfa Romeo models from across generations, all bearing the unmistakable stamp of Italian sporting elegance.
To cap off the experience, a celebratory toast hosted by Alfa Romeo will be held on the museum’s internal track. It will be a convivial finale — a chance to raise a glass to a brand that has not merely endured, but inspired.
More Than a Milestone: A Constellation of Celebrations
While 115 years is a landmark in itself, 2025 is uniquely significant for Alfa Romeo. This single year unites a series of defining anniversaries that underscore the brand’s impact on both the racetrack and the road.
- 100 years since the Tipo P2’s historic victory in the first Grand Prix World Championship — an achievement that crowned Alfa Romeo as a motorsport powerhouse.
- 75 years since the debut of the 1900 at the Paris Motor Show, the brand’s first mass-produced model and the dawn of a new industrial era.
- 70 years since the unveiling of the Giulietta Berlina, the car that brought elegance and performance to everyday Italian driving.
- 60 years since the introduction of the Giulia Sprint GTA, a featherweight champion that conquered circuits around the globe.
- 50 years since the 33 TT 12 clinched the World Championship for Makes, a moment of engineering and competitive glory.
Each anniversary is not just a date on a calendar, but a thread in the intricate tapestry of Alfa Romeo’s legacy. Together, they tell a story of innovation, courage, and artistic ambition — a story that continues to unfold with each new model, each new admirer.
A Brand That Challenges Time
Alfa Romeo is not a brand that passively rides the waves of history. It is one that creates them. For 115 years, it has moved forward with fearless originality, never content to follow the crowd. And in 2025 — a year charged with historical resonance — it recommits to that path, blending tradition with transformation and memory with momentum.
This June, in the very place where history is preserved and celebrated, the world will witness a unique fusion of past and present, engine and emotion. Arese will not just host an event. It will host a legacy.
Because Alfa Romeo is not just a car brand.
It’s a heartbeat.
And that heartbeat has been racing for 115 years — with no sign of slowing down.
