Alfa Romeo returned to its spiritual home in Turin with an exclusive event that placed Stellantis employees at centre stage, offering them a first look at the New Tonale and an unforgettable encounter with Jasmine Paolini, the brand’s newly appointed ambassador and one of the brightest talents in international tennis. It was an evening that blended design, performance, passion and playfulness — the pillars of Alfa Romeo’s identity — into a single, distinctly Italian celebration.
A First Look at the New Tonale
Fresh from its international debut in Pisa and already gathering acclaim, the New Tonale made its first stop on home soil at the Mirafiori site, allowing Alfa Romeo’s own colleagues to be the first in Italy to admire the evolution of the brand’s inaugural C-SUV. The refreshed model signals a confident step forward for the marque: more iconic in form, more refined in detail, and more advanced in its technology.
Its design language has matured with sculpted proportions, a wider track, and the introduction of a new concave badge framed by an updated trilobe — a subtle but powerful gesture that sharpens the Tonale’s identity. New colours such as Rosso Brera, Verde Monza and Giallo Ocra inject a vivid energy into the palette, while a contrasting black roof option and new interior specifications in red leather or two-tone black-and-white Alcantara expand the possibilities for personal expression.
Under the metal, the refinement of its dynamic qualities underscores Alfa Romeo’s continual pursuit of an uncompromised driving feel. The New Tonale retains the brand’s hallmark balance and precision, with the most direct steering in its segment, Brembo braking, and DSV electronic suspension ensuring that its sporting pedigree is more than aesthetic. Its range — Diesel, Hybrid and Plug-in Hybrid Q4 — delivers versatility without sacrificing emotion, with trims running from Tonale and Business through Sprint, Ti, Veloce and the special-edition Sport Speciale.
A Sporting Icon Meets an Automotive One
The event’s second highlight was the presence of Jasmine Paolini, whose ascent in world tennis has been nothing short of spectacular. At just 28, the Tuscan athlete has become a symbol of Italian excellence: WTA 1000 champion in Dubai, finalist at Roland-Garros and Wimbledon, Olympic gold medallist in doubles with Sara Errani, and instrumental in Italy’s Billie Jean King Cup victory. In 2025, she elevated her legacy even further by becoming the first Italian woman in four decades to claim the Italian Open title, triumphing in both singles and doubles within 24 hours.
On the mini-courts set up inside the Stellantis venue, employees had the rare chance to volley with Paolini — a joyful, informal moment that echoed the synergy between her competitive spirit and the brand she represents. Her blend of elegance, tenacity and innovation mirrors the values rooted in Alfa Romeo’s heritage. With every win, she embodies the same emotional spark that Alfa Romeo aims to deliver through each of its cars: a heartbeat that runs faster, a sense of performance deeply intertwined with authenticity and passion.
An Event That Strengthened the Alfa Romeo “Family”
If the New Tonale and Paolini were the stars of the evening, it was the collective pride of the Mirafiori workforce that gave the event its soul. Alfa Romeo’s relationship with its employees — many of whom carry decades of history with the brand — is foundational to its identity. Yesterday’s celebration reinforced that bond, capturing the spirit of belonging that continues to define the “Alfa Romeo family.”
Since relocating its headquarters to the redesigned Centro Stile on Via Plava in 2021, the brand has embraced an environment shaped by creativity, collaboration and heritage. The transformation of the historic Officine 83 into a modern space dedicated to design and innovation serves as a reminder that Alfa Romeo’s future is being built exactly where its story began.
Within these walls, Italian talent and passion merge to create something greater than the sum of their parts — the same energy that Paolini brings to the clay, the grass and the hard courts, and the same energy Alfa Romeo delivers each time one of its cars takes to the road.
A Moment Worth Remembering
In Turin, the New Tonale’s arrival became more than an unveiling. It became a celebration — of Italian excellence, of sporting spirit, of community, and of the timeless thrill that defines Alfa Romeo. The evening closed not with spectacle but with shared pride, echoing the belief that every milestone the brand reaches is shaped by the people who carry Alfa Romeo forward every day.
A car, a champion, a heritage. And, above all, a family united by passion.
