Bristol, UK — Centric Creative, a UK-based video production company, has set itself apart as a go-to collaborator for companies looking to highlight the design, features, and abilities of specific cars and automotive products.
In 2022, the company clocked over 75 million views across TikTok, Instagram, Facebook, YouTube and traditional TV outlets. This number does not account for Centric’s immense amount of B-roll footage disseminated across a vast spectrum of independent channels. Staffed with a team of lifelong car enthusiasts, Centric Creative collaborates with creators, manufacturers, journalists, and brand leaders on car-focused content for education, entertainment, and sales.
Capturing the details and singular selling points of individual car models requires highly intricate camera setups and a certain level of mechanical know-how to help an audience understand what makes a particular vehicle stand out in the market. Centric Creative has immersed itself in both the auto industry and media world to create video and marketing content that performs across virtually every distribution platform, including social media, TV commercials, online advertising, and beyond.
Centric clients include manufacturers, car brands, detailers, product brands, and influential industry figures like former Top Gear Stig Ben Collins, Grand Tour test driver Abbie Eaton, Richard Hammond, James May, Jodie Kidd, Tiff Needell and many more.
As leaders in automotive videography, the company regularly shoots video for car-centred TV shows, websites, YouTube, and every major social platform. They produce entertainment content, marketing campaigns, and media B-roll for new car launches, events, and content geared toward informing and exciting a wide international audience. James May, co-presenter of the motoring series The Grand Tour, once remarked about Centric Creative, “They just get it.”
About Centric Creative
Centric Creative is a production company specialising in automotive video production and automotive video marketing. With an experienced in-house team and some of the best freelancers in the industry, Centric accommodates projects of any scale. Their relationships with high-profile automotive personalities and global event managers, along with expert location scouts, allow Centric to oversee every aspect of production.
The company’s extensive portfolio includes content for automotive entertainment, social media campaigns, event video, press packs and media B-roll, along with TV commercials. They understand how shooting automotive content is its own art with challenges that are distinct from any other industry. By specialising in this niche, the Centric team has built a singular skillset that allows them to get the most from any shoot. The team is comprised of passionate automotive enthusiasts with a keen understanding and appreciation of the cars in front of them.
