Lexus has recently introduced its innovative installation “Time” at Milan Design Week, positioning itself at the forefront of automotive luxury and technological integration. Located in Milan, Italy, this immersive art experience illustrates the dynamic intersection of software and hardware, underpinned by Lexus’s forward-thinking battery electric vehicle (BEV) concept, the LF-ZC.
Simon Humphries, Chief Branding Officer at Lexus, explains the essence of the installation: “At Lexus, we believe that time and experience are intertwined, where each moment sets the stage for creating unparalleled experiences. The ‘Time’ installation embodies this philosophy, emphasizing our commitment to customer-centric innovations and the seamless integration of technology into our lives.”
“Time” envisions a future where technology enhances every aspect of mobility, delivering personalized experiences through predictive software. This year’s exhibit also underscores Lexus’s dedication to sustainability, highlighting how renewable energy can be harnessed in service of luxury and innovation.
The installation features works by two pioneering designers who draw their inspiration from the LF-ZC concept model. Hideki Yoshimoto of Tangent presents “Beyond the Horizon” at Art Point, an exploration of limitless mobility potentials enabled by evolving software, paired with an auditory landscape created by Keiichiro Shibuya. This piece envelops visitors in a transformative blend of light and sound, reflecting an ever-evolving journey towards the future.
At Art Garden, Marjan van Aubel’s “8 Minutes and 20 Seconds” incorporates cutting-edge solar technology within a carbon-neutral framework. Named after the time it takes sunlight to reach Earth, this installation features interactive elements like motion sensors and solar-powered lamps, which immerse visitors in a dynamic play of light and sound, suggesting a symbiotic relationship with the natural world.
Both installations not only forecast a future where technology and sustainability converge but also celebrate the rich heritage of craftsmanship, such as the use of Echizen washi paper in the displays. These elements symbolize Lexus’s respect for traditional materials while navigating the path toward futuristic luxury mobility.
Lexus’s “Time” at Milan Design Week is more than just an exhibition; it is a profound narrative on the potential of time, technology, and tradition to reshape our understanding of luxury and mobility.
