Chery continues to amplify its charitable initiatives through its With Chery With Love (#WCWL) programme, demonstrating an unwavering commitment to making a difference in communities around the globe.
A Heartfelt Initiative
In its latest effort, the Chinese automotive brand mobilised dealers, head office staff, and international team members to collect and distribute food and clothing to Mother of Peace, a group of orphanages with homes in Northriding and Illovo in Gauteng and Mutoko in Zimbabwe. This initiative aligns with Chery’s vision of providing support to those in need. Tony Liu, Deputy General Manager of Chery South Africa, expressed, “Mother of Peace Orphanages create caring environments for children who have been affected by HIV/AIDS, sexual abuse, and abandonment. We are honoured to be able to help them care for and feed the many orphans in their care.”
Global Outreach
The With Chery With Love programme has deep roots in China, where Chery initially invited its customers, dealers, suppliers, and partners to support various charitable causes. This initiative has since expanded globally, encompassing numerous campaigns and regional initiatives in every country where Chery operates. The #WCWL movement has grown from simple outreach programmes by individual dealers or groups of owners to global partnerships supported by substantial donations from Chery.
In a significant demonstration of this global reach, a delegation from Chery Automobile joined forces with UNICEF to visit the earthquake-affected regions of Hatay, Nurdagi, and Kilis in Türkiye in February 2023. During this visit, the Chery team participated in educational and skills development programmes, highlighting the importance of childhood education and adolescent skills. This visit was part of a broader initiative following Chery’s announcement of a two-year, R110 million partnership with UNICEF to support educational programmes worldwide.
Supporting Education
Chery’s partnership with UNICEF is pivotal in addressing the global learning crisis. This collaboration aims to provide quality education to disadvantaged and marginalized children in countries such as China, Mexico, South Africa, and Türkiye. By supporting UNICEF’s global education programmes, Chery is making a tangible impact on the lives of countless children.
Local Impact
Locally, the With Chery With Love initiative has not slowed down. Earlier this year, Chery South Africa, in partnership with Lions Rugby, facilitated access to rugby for communities that had never experienced the sport in a stadium setting. This initiative brought children from poor households and their families to live sports events, offering them a full fan experience. Chery, as the official vehicle partner to the Lions Rugby Union, also extended this goodwill to children with life-threatening illnesses at the Chris Hani Baragwanath Hospital’s children’s ward, in collaboration with the Reach for a Dream Foundation.
Moreover, Chery has partnered with various charitable organizations across South Africa to care for orphans, donate food, clothing, and funds to social upliftment organizations, and mentor disadvantaged children in Gauteng and other regions. These efforts underline Chery’s dedication to supporting local communities and making a positive impact where it operates.
Recognitions and Achievements
As Chery crosses the halfway mark in 2024, the accolades continue to roll in. Recently, Chery received its third consecutive Gold Award in the annual NADA Dealer Satisfaction Index. Internationally, Chery secured the top spot in the auto category of the prestigious Google X Kantar BrandZ Top 50 Chinese Global Brand Builders for the second consecutive year.
Chery’s commitment to excellence extends beyond charitable initiatives. The brand’s popularity in South Africa is evident, with Chery ranked fifth in the national sales rankings for passenger cars and second for SUVs in June. This popularity is bolstered by Chery’s exceptional after-sales products, including a comprehensive mechanical warranty and service plan, a 1 million kilometre / 10-year engine warranty, and the Chery Extender Service and Maintenance Plans, covering manufacturer-specified parts, labour, and oil for scheduled servicing and periodic maintenance.
Chery’s With Chery With Love programme exemplifies the brand’s dedication to giving back to communities and making a global impact. From local initiatives in South Africa to global partnerships with UNICEF, Chery’s charitable efforts reflect a commitment to creating a better world. As Chery continues to grow and achieve new milestones, its legacy of love and compassion sets it apart as a brand that truly cares.
