Morgan Motor Company and HERO-ERA have announced a new partnership aimed at celebrating and enhancing the driving adventure experiences for their communities. This collaboration not only builds on the existing relationship between the two organizations but also introduces a host of benefits for both Morgan owners and HERO-ERA members.
Set against the backdrop of the upcoming Morgan Explores driving tour in Northern Spain and Southern France this September, this partnership promises to enrich the experience for participants. Morgan and HERO-ERA’s relationship will see all customers who purchase a new or preowned Morgan in 2024 from official dealerships receiving a complimentary one-year HERO-ERA premier membership. This premium membership offers several perks, including early sign-up options for rallies, access to exclusive member rates from HERO-ERA partners, and invites to member-only events.
In return, HERO-ERA members will enjoy a 20% discount on a variety of Morgan experiences. These include factory tours that provide an inside look at the meticulous craftsmanship at Morgan’s historic Pickersleigh Road workshops, as well as a range of driving experiences—from short accompanied drives to longer rentals of iconic models like the Super 3 or Plus Four.
The CEOs of both companies expressed their enthusiasm for the partnership. Massimo Fumarola of Morgan Motor Company highlighted the long-standing tradition of driving adventure at Morgan, which dates back to its founding in 1909. He expressed eagerness for the upcoming Morgan Explores event and the continued collaboration with HERO-ERA. Patrick Burke of HERO-ERA echoed this sentiment, emphasizing the shared passion and historical connection between the two organizations, and expressing excitement about future joint events that will allow more Morgan owners to actively participate in and enjoy their unique vehicles on a global stage.
This partnership marks a significant step towards fostering a close-knit community of classic car enthusiasts, encouraging them to explore the world and enjoy their vehicles in new, exciting ways.