In a remarkable achievement that underscores its unwavering commitment to customer satisfaction, Honda UK has been crowned the winner of the prestigious Motor Ombudsman Customer Service Star Award for Vehicle Manufacturers. This prestigious accolade marks a significant milestone for the brand, as it becomes the first ever two-time recipient of the award in its category. Having previously won the coveted title in 2022, Honda has once again demonstrated its dedication to exceptional service by securing top honours in this year’s fiercely contested competition.
The Customer Service Star Awards, established by The Motor Ombudsman, recognise the outstanding efforts of UK vehicle manufacturers and extended warranty organisations. These organisations must be accredited to the Motor Ombudsman’s New Car and Vehicle Warranty Codes of Practice, which promote the highest standards of service in the sale and management of warranty policies, both for new and older vehicles. The awards are determined based on consumer nominations, with nearly 3,300 online submissions received this year—an all-time high.
Honda UK’s winning entry stood out not only for the level of service it consistently provides, but for the extraordinary efforts made by its customer service team in a particularly unique case. One standout nomination came from a loyal Honda customer who owns a 30-year-old vehicle. Faced with the challenge of sourcing rare parts for a sports car, Honda’s customer service team went above and beyond. The team even made direct calls to Honda’s home base in Japan to ensure the customer received the correct information and support needed to fix a fault with the car’s roof mechanism. This commitment to excellence is what earned Honda UK the admiration of both the judges and the customer.
A Milestone for Honda’s Customer-Centric Approach
Honda UK’s win in the 2024 Customer Service Star Award is a testament to its long-standing philosophy of putting customers at the heart of its business. Sarah Roseblade, Head of Customer at Honda UK, expressed her pride in the company’s achievement: “We are delighted to once again be the holder of a Customer Service Award, and even more so, to be the first vehicle manufacturer to ‘achieve the double’ in the history of the competition. Regardless of how big or small a customer’s needs are, a car is often someone’s pride and joy that carries a substantial investment, especially if it is a classic, as is the case with the individual who kindly put us forward.”
Honda’s dedication to delivering superior service is embedded in its customer-first approach, and this latest recognition further affirms that the brand’s values resonate deeply with its customers. Sarah continued, “As a brand, Honda’s philosophy has always been to put our customers first – they are at the heart of what we do, and we always strive to do our utmost to find solutions for them. I’m incredibly proud to see that this philosophy was put into practice when our team diligently supported one of our very long-standing Honda owners to get their car back to a full working condition.”
Recognition of Excellence in Customer Service
Bill Fennell, Chief Ombudsman and Managing Director of The Motor Ombudsman, applauded the level of service demonstrated by Honda and other award-winners. “We would like to congratulate Honda UK, as well as the businesses that have been highly commended in this year’s Star Awards competition. They all set great examples of the brilliant levels of customer service that today’s motorists rightly expect. Equally, they cast the spotlight on the willingness of people to take the time and effort to go above and beyond what would be ordinarily expected of them to ensure the total satisfaction of customers. We are delighted to have these businesses within our accredited network.”
The Motor Ombudsman’s Star Awards not only highlight the achievements of individual businesses but also set a benchmark for excellence within the automotive sector. Honda’s win serves as a shining example of how a company can build lasting customer loyalty through a combination of dedicated service, timely problem-solving, and a genuine passion for supporting its customers.
As the first-ever two-time winner in its category, Honda UK has set a new standard for customer service in the automotive industry, proving that when it comes to delivering exceptional care, the brand goes above and beyond—time and time again.
