BMW I8

Munich. BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their […]

BMW i is about the development of visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain […]

Sustainability has played a defining role in the BMW Group’s strategy and operations ever since the early 1970s. Since that time, many production processes have been optimised and many innovative technology packages incorporated into the company’s vehicles, which have significantly reduced emissions both during the manufacturing process and during the useful life of the vehicle.

MW i is about the development of visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain […]

“Mission Impossible: Ghost Protocol” Star Paula Patton Joined BMW of North America President Ludwig Willisch to Unveil the Fully-Electric BMW i3 Concept and Hybrid-Electric BMW i8 Concept at the 2011 Los Angeles Auto Show The BMW i8 Concept is the Successor to the BMW Vision EfficientDynamics Car Featured in “Mission Impossible: Ghost Protocol” Starring Tom […]

BMW i – introduction BMW i is about the development of visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability […]

BMW i – introduction. BMW Media Information 7/2011 Page 3 mobility in the future as well. To this end, the development engineers involved have always focused their attentions on the entire value chain. After all, it is not only the products of the future that should be sustainable; every parts-related process, every technology and every […]

FIRST BMW i BRAND VEHICLES  THEFULLY-ELECTRIC BMW i3 CONCEPT AND HYBRID-ELECTRIC BMW i8 CONCEPT TO DEBUT AT THE 2011 LA AUTO SHOW NORTH AMERICAN PREMIERE OF THE ALL-NEW BMW M5

BMW i is a synonym for visionary vehicles and mobility services, inspirational design and for a new interpretation of the premium concept, strongly defined by a commitment to sustainability. With BMW i, the BMW Group is taking a holistic approach: with its customised vehicle concepts, sustainability across the entire the value chain and additional mobility […]

Start of carbon fiber production for BMW i3 and BMW i8 Approximately $100 million investment in Moses Lake joint venture Plant Moses Lake, Washington – September, 2011 SGL Automotive Carbon Fibers (SGL ACF) – a joint venture of SGL Group and the BMW Group – recently opened its new state-of-the-art carbon fiber manufacturing plant in […]