Dramatic BMW Concept becomes motor show reality
BMW’s i8 Concept, an innovative and sporty plug-in hybrid, which is also an integral model in the company’s new i sub-brand, is coming to South Africa! It is one of two electrically-assisted vehicles, along with the i3 Concept, to be presented by the world’s best-selling luxury car brand this year. Visitors to the 2011 Johannesburg […]
New BMW i trailer
Music composed by Hollywood’s Abel Korzeniowski Munich. BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. This is also reflected in the new BMW i brand trailer released on Friday, 29 June 2011 on the BMW i website bmw-i.com and YouTube […]
BMW i – a new understanding of mobility.
BMW i – introduction. BMW i is about the development of visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability […]
BMW is back in Hollywood with Mission: Impossible – Ghost Protocol
Munich/Los Angeles. Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner. High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise´s next film is the BMW Vision […]
Project i goes online
The BMW Group launches website for project i, the think tank for the sustainable mobility of the future Munich. At project-i.com the BMW Group has created an online platform for information and news concerning the sustainable mobility of the future.





