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MINI Rewrites the Car Ad Playbook with ‘Agents of Fun’: A Spy Thriller with a Subversive Smile
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ArticleJune 27, 2025

MINI Rewrites the Car Ad Playbook with ‘Agents of Fun’: A Spy Thriller with a Subversive Smile

MINI is turning the traditional car advert on its head with the launch of Agents of Fun – a bold new cinematic campaign fronted by Golden Globe–nominated actor Jack Lowden. Melding espionage energy with MINI’s signature mischief, the campaign reimagines the genre of automotive marketing, delivering a short film that’s as culturally sharp as it […]

Alpine A290 Crowned ‘Best Fun EV’ at Autocar Awards 2025 – A Hot Hatch Reimagined for the Electric Age
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ArticleJune 25, 2025

Alpine A290 Crowned ‘Best Fun EV’ at Autocar Awards 2025 – A Hot Hatch Reimagined for the Electric Age

Alpine’s first all-electric hot hatch, the A290, has made a thrilling entrance into the EV world, claiming the ‘Best Fun EV’ title at the 2025 Autocar Awards. Praised for its agile handling, responsive nature, and attainable pricing, the A290 has been recognised as a true driver’s car – one that delivers smiles per mile without […]

East Midlands Crowned Best UK Region for Tradespeople, According to Volkswagen Commercial Vehicles Study
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ArticleMay 5, 2025

East Midlands Crowned Best UK Region for Tradespeople, According to Volkswagen Commercial Vehicles Study

Less stress, fewer hours, and shorter commutes give East Midlands workers the edge Milton Keynes, UK – 1 May 2025: Tradespeople in the East Midlands have more reason to smile behind the wheel than their peers across the UK, according to new research from Volkswagen Commercial Vehicles. The brand’s nationwide survey, designed to shine a […]

Volkswagen Sweetens Blue Monday with Polo Cookie Giveaway
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ArticleJanuary 20, 2025

Volkswagen Sweetens Blue Monday with Polo Cookie Giveaway

Milton Keynes, UK – Volkswagen is on a mission to turn Blue Monday into a day of smiles and celebration by giving away delightful Polo-shaped cookies. The initiative, designed to brighten spirits on one of the gloomiest days of the year, also pays homage to the Polo’s 50th anniversary—a remarkable milestone for the beloved supermini. […]

Electric VW bus for North America and Europe
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ArticleJune 2, 2023

Electric VW bus for North America and Europe

A vehicle like a rock song. Good vibrations. Whenever it appears, people smile: the ID.Buzz2/3. The icon among electric vehicles. The latest addition to the family is now here: the ID. Buzz with long wheelbase1. It is “Made in Germany” for Europe – as well as for Canada and the US. Because Volkswagen is starting […]

2023 Festival of the Unexceptional
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ArticleMarch 30, 2023

2023 Festival of the Unexceptional

Northamptonshire: 30th March 2023 If you marvel at Montegos, smile at Samaras or dream of a Dolomite then the Hagerty Festival of the Unexceptional is the show for you. Similarly, if you continuously polish your Proton, fettle your Fiesta, or pamper your Panda, you may like to enter your vehicle into the only Concours dedicated […]

Lynk & Co’s out-of-this-world headquarters is designed to inspire
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ArticleFebruary 20, 2023

Lynk & Co’s out-of-this-world headquarters is designed to inspire

As the rude rebel of the automotive industry, Lynk & Co sets out to do things…differently. The head office in Gothenburg, Sweden, is no exception. When entering the brutalist headquarters, you’re immediately struck by the out-of-this-world aesthetics. The crude concrete floor, the dotted centerpiece sofa, the giant smiley face that bursts through the wall. And […]

Toyota South Africa teaming up with FNB Wines2Whales
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ArticleOctober 26, 2022

Toyota South Africa teaming up with FNB Wines2Whales

There aren’t many things more South African than “Gees” and cycling. What is Gees? It’s the whoops in the singletrack, the smiles, and the thumbs-ups from fellow MTB riders making

What Car? 2022 Electric Car Awards: New Fiat 500
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ArticleAugust 31, 2022

What Car? 2022 Electric Car Awards: New Fiat 500

The fully-electric New Fiat 500 has retained its best small electric car title at the What Car? 2022 Electric Car Awards.

Judges praised the car for its smile-inducing performance, attractive price

Smile Foundation receives Picanto for Pedal Power
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ArticleSeptember 3, 2015

Smile Foundation receives Picanto for Pedal Power

Top SA celebs cycle out healthy smoothies for charity in the 2015 Sasfin Cyclethon in aid of HospiceWits and Smile Foundation KIA shows its support through Picanto vehicle prize sponsorship A total of 26 South African celebs are springing into action for a good cause this spring, and putting pedal to the metal at the […]

Honda Mobilio
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ArticleOctober 10, 2014

Honda Mobilio

Honda Mobilio Putting the zest back into family motoring Hugely versatile, spacious MPV boosts Honda model offering in SA Stylish, streamlined shape remains true to Honda’s high-tech character Full seven-seater interior offers space and high comfort levels Value-added pricing ensures high degree of affordability Honda will be putting a smile on the face of young […]

CHRIS EVANS DIRTY DOZEN SPEED INTO THRUXTON
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ArticleJune 27, 2014

CHRIS EVANS DIRTY DOZEN SPEED INTO THRUXTON

BBC Radio 2 host brings 12 spectacular supercars to Thruxton Jody Scheckter, Jason Plato and Top Gear’s Stig send passengers away with smiles on their faces Iconic Ferraris and an Aston Martin take to the fastest circuit in Britain BBC Radio 2 Breakfast Show host Chris Evans, former F1 World Champion Jody Scheckter, two-time […]