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Building Brand Affinity in the Digital Garage: How Sim Racing Communities are Shaping Car Culture
The Evolution of the Garage The garage was once a sacred, grease-slicked sanctuary—a physical space where car enthusiasts gathered to wrench, race, and share stories. Today, that space has evolved. The garage is digital. The tools are virtual. And the culture? It’s booming. Sim racing—short for simulation racing—has transformed from a niche hobby to a […]
Fanatec and Bentley Motorsport Unveil New Bentley GT3 Podium Steering Wheel for Sim Racing Enthusiasts
In a remarkable collaboration, Bentley Motors and Fanatec have brought the racing wheel from Bentley’s renowned Continental GT3 Pikes Peak car to sim racing setups worldwide. Dubbed the Fanatec Bentley GT3 Podium Steering Wheel, this exclusive wheel not only merges Bentley’s race-proven aesthetics with state-of-the-art sim racing features but also offers an unparalleled tactile experience. […]
