Nissan has pulled the wraps off a bold new chapter for one of Europe’s most distinctive compact crossovers, revealing the all-new, third-generation JUKE as a fully electric model. The debut marks a defining shift for the nameplate, transforming its rebellious design spirit into a zero-emission future while reinforcing Nissan’s broader electrification ambitions across Europe.
First introduced in 2010, the JUKE quickly carved out its own lane in the crowded crossover market, winning over 1.5 million customers with its unconventional styling and urban agility. Now, that same expressive identity is being reimagined for the electric era. The new JUKE becomes the first in its lineage to run entirely on battery power, built on the CMF-EV platform that underpins Nissan’s next wave of electric vehicles.
At the heart of this transformation is Nissan’s long-term commitment to Europe as both a production hub and innovation centre. The all-electric JUKE will be manufactured at the company’s Sunderland Plant in the United Kingdom, a site already central to Nissan’s EV strategy and home to the LEAF. With early production trials set to begin soon, Sunderland strengthens its position as a cornerstone of Nissan’s global electrified manufacturing footprint.
The reveal took place at Nissan’s Vision event in Japan, where the brand outlined its future product roadmap and technological direction. There, the JUKE stood as a symbol of continuity and reinvention, preserving its expressive design language while stepping confidently into an all-electric identity tailored for evolving urban lifestyles.
The model will join a growing European EV portfolio that already includes the MICRA, ARIYA crossover, LEAF, and Townstar LCV, with additional electric models planned for the A-segment. Together, these vehicles form a structured push toward broader electrification, supported by technologies such as Vehicle-to-Grid capability, which will feature in both the new JUKE and the upcoming LEAF, enabling cars to interact more intelligently with the energy ecosystem.
Alongside its fully electric strategy, Nissan continues to invest in its e-POWER hybrid technology, offering customers an alternative electrified driving experience without the need for plug-in charging. This dual approach ensures a flexible transition, balancing full electrification with accessible hybrid solutions such as the Qashqai e-POWER and JUKE HEV.
With the new generation arriving in spring 2027, the JUKE’s evolution reflects more than a powertrain change. It signals Nissan’s intent to retain emotional design and character while accelerating toward a fully electric future, engineered and built in Europe for European drivers.
