TOYOTA SOUTH AFRICA EMPOWERS PARA SPORTS COMMUNITY THROUGH SPONSORSHIP OF 2024 SASAPD GAMES

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As the excitement builds for the upcoming Toyota Sports Association of the 2024 Physically Disabled (SASAPD) Games, Toyota South Africa Motors (TSAM) re-affirms its commitment to empowering the para sports community. Scheduled to take place in Bloemfontein from Thursday, 21- Monday, 25 March, the SASAPD games represent a pinnacle of athletic achievement and inclusion for…

As the excitement builds for the upcoming Toyota Sports Association of the 2024 Physically Disabled (SASAPD) Games, Toyota South Africa Motors (TSAM) re-affirms its commitment to empowering the para sports community. Scheduled to take place in Bloemfontein from Thursday, 21- Monday, 25 March, the SASAPD games represent a pinnacle of athletic achievement and inclusion for para-athletes across South Africa.

TSAM’s ongoing support plays a vital role in enabling the SASAPD games to thrive, providing essential resources and infrastructure to elevate the event and the athletes involved. Reflecting on this partnership, Glenn Crompton – VP Marketing from Toyota South Africa Motors remarked, “At Toyota, we believe in the power of sports to unite communities and inspire individuals to overcome challenges. We are proud to support the SASAPD games, as they embody the spirit of inclusivity and determination that aligns closely with our values”.

The SASAPD games hold profound significance for para-athletes, offering a platform for competition, camaraderie, and personal growth. Expressing gratitude for TSAM’s sponsorship, Mookie Grobbelaar (SASAPD President) states, “We extend our heartfelt thanks to Toyota South Africa for their unwavering support. The SASAPD games are not just about athletic achievement; they are about breaking barriers and proving that anything is possible. Toyota’s partnership enables us to create opportunities and transform lives”.

This year, the SASAPD games will welcome esteemed athletes such as Global Team Toyota athletes Puseletso Mabote and Louzanne Coetzee, who will showcase their exceptional talent and dedication on the grand stage of para sports. Their participation underscores Toyota’s commitment to supporting athletes in their pursuit of excellence, both on and off the field.

The theme for the 2024 SASAPD Games, “Unleashing Potential, Defying Limits,” encapsulates the spirit of determination and resilience that drives para-athletes to achieve their dreams. With Toyota’s support, the games serve as a springboard for athletes to qualify for prestigious events like the Paris 2024 Paralympic Games, embodying the ethos of the Toyota Start your Impossible campaign.

Start Your Impossible is emblematic of the company’s commitment to overcoming challenges and empowering individuals to pursue their dreams. Rooted in the belief that mobility extends far beyond vehicles, this campaign strives to create a more inclusive and sustainable society where everyone can achieve their full potential.

As a gesture of community engagement, Toyota South Africa will donate a brand-new Toyota Quantum to a winning school, providing essential mobility and empowering future generations to pursue their passions without limitations.

“As the SASAPD games draw near, we would like to extend our best wishes to all participating athletes. Through their dedication and perseverance, they inspire us to strive for greatness and embrace the limitless potential within each of us,” concludes Crompton.


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