Isuzu UK celebrates its second year as the Official Automotive Partner for the extreme obstacle course series, Spartan Race, which will run alongside the pick-up brand’s ongoing partnership with Tough Mudder, the most popular obstacle course event series in the UK.
The original Tough Mudder partnership, which began in 2019, exhibited the Isuzu D-Max as an exceptionally tough and capable 4×4 pick-up. This collaboration aims to demonstrate Isuzu UK’s movement into the extreme adventure sector, as the flagship Isuzu D-Max Arctic Trucks AT35 mirrors the ethos of the competitive extreme obstacle event.
For the obstacle event series, the Pick-Up Professionals have provided a limited-edition Spartan-branded Isuzu D-Max Arctic Trucks AT35 to recognise the joining of the two exciting brands, with the start of the race to be announced by a Spartan standing in the vehicle’s load bed. In addition to displaying the course graphics, each truck will be utilised as a support vehicle for the hard-working organisers and hardy participants tackling the gruelling courses.
Spartan Race and Tough Mudder are two fierce obstacle course racing events that are renowned across the world, requiring participants to push themselves both physically and mentally. Spartan’s signature obstacles focus on the extreme, testing agility, upper body strength, and endurance. In the Spartan Beast event participants must complete a half-marathon in addition to 30 obstacles, pushing the demands of the human body to extremes, whereas Tough Mudder emphasises team-oriented challenges that encourage camaraderie, which is evident in the various obstacles including the Isuzu-sponsored ‘Mud Mile’. Although the two events began as separate entities, both events offer a unique and rewarding experience for individuals and groups of all fitness levels.
Spartan Race 2024 UK Dates
| Date | Event | Location |
| 11 & 12 May | London West Spartan Trifecta | Culden Faw |
| 29 June | British OCR Championships | Grantham |
| 29 & 30 June | Midlands Spartan Trifecta | Grantham |
| 11 August | South West Spartan | Badminton |
| 5 & 6 October | London South East Spartan Trifecta | Nutley |
Head of Partnerships at Spartan Race EMEA, Donald Young, stated, “We are incredibly excited to start this year’s UK leg of the Spartan Race. Our shared ethos with Isuzu UK highlights our common drive to showcase our capabilities. Isuzu and their Arctic Trucks model embodies what we look to achieve in Spartan, which is to conquer the most daunting and extreme obstacles and challenges.”
Isuzu UK’s Head of Marketing, George Wallis, commented: “Through this exciting partnership with Spartan, we’re thrilled to be at the forefront of open-air challenges. Just like the Isuzu D-Max Arctic Trucks AT35, the Spartan races are inspired by extremes, and we’re equally excited to see participants pushing their limits to get ahead of the competition, just like us. This partnership presents an incredible opportunity for us to solidify our position as the ultimate outdoor adventure pick-up.”
The Isuzu D-Max Arctic Trucks AT35 is a professionally re-engineered vehicle that incorporates significant enhancements to the body, frame, suspension, wheels, and tyres, whilst retaining Isuzu’s five-year/125,000-mile warranty and 1-tonne payload with 3.5-tonne towing capacity. This new halo model has been developed and engineered to handle the most challenging landscapes easily while offering a distinctive presence and authentic performance thanks to the 35” all-terrain tyres and Bilstein suspension upgrade, making it the perfect adventure pick-up for thrill seekers.
