Hyundai Motor UK has set a resounding precedent in the automotive industry with another year of impressive sales growth. The company recorded a 5.4% year-on-year increase in 2024, building on the momentum of an 8.3% rise in 2023. With 91,800 units sold last year, Hyundai’s share of the UK car market climbed to 4.7%, further solidifying its position as a leader in innovation and customer satisfaction.
TUCSON Leads the Way
The TUCSON SUV remained a driving force behind Hyundai’s success, accounting for 35% of all cars sold in 2024. Its versatile appeal and advanced technology have continued to captivate UK drivers, making it a cornerstone of Hyundai’s lineup.
Electrification: A Defining Trend
Hyundai’s advancements in electrification have been pivotal to its growth. Over half of its 2024 sales came from alternative fuel vehicles, marking a significant shift toward sustainability. Electric vehicle (EV) sales surged by 4,400 units, reaching nearly 18,000—a testament to the brand’s commitment to zero-emission mobility.
Leading this charge was the KONA Electric, which accounted for 60% of Hyundai’s EV sales. This success sets the stage for two new electric vehicles slated for launch in 2025, aligning with the UK’s Zero Emission Vehicle (ZEV) mandate and Hyundai’s broader sustainability goals.
Award-Winning Excellence
Hyundai’s dedication to innovation and quality was further validated by a string of prestigious awards in 2024. The All-New Hyundai SANTA FE was crowned SUV of the Year by TopGear.com and Car of the Year by Carwow. Additionally, the groundbreaking IONIQ 5 N earned accolades as Britain’s Best Electric Car and Performance Car of the Year at the Scottish Car of the Year Awards. The SANTA FE also secured the Large ICE Car of the Year title, underscoring its broad appeal across diverse markets.
Poised for a Sustainable Future
Ashley Andrew, Managing Director of Hyundai Motor UK, highlighted the brand’s vision for the future:
“We’ve continued our strong momentum through 2024, with particular success in electrification as we transition towards a more sustainable future. Our market share growth to 4.7% demonstrates the continued trust UK consumers place in our brand. At the same time, our preparation for the ZEV mandate shows our commitment to leading the charge in zero-emission mobility. With two exciting new EVs joining our range in 2025 and our continued focus on customer satisfaction, we’re ideally positioned for further success in the year ahead.”
Looking Ahead
Hyundai’s robust performance in 2024 underscores its ability to adapt and innovate in a rapidly evolving automotive landscape. With electrification at the heart of its strategy and a proven track record of delivering vehicles that resonate with consumers and critics alike, Hyundai is well-positioned to thrive in 2025 and beyond.
From its best-selling TUCSON to the award-winning IONIQ 5 N and SANTA FE, Hyundai Motor UK is not just meeting the demands of today—it’s shaping the future of mobility.
