Renault is set to electrify the heart of London’s retail scene as it brings its award-winning Renault 5 E-Tech electric to Oxford Street in a spectacular, immersive event. From 22nd to 30th March, Future Stores at 95 Oxford Street will transform into Maison 5, a multi-sensory digital space showcasing the undeniable charm and innovation of Renault’s latest all-electric supermini.
This groundbreaking activation will allow Londoners and visitors alike to experience first-hand how the Renault 5 E-Tech electric is redefining accessibility, desirability, and fun in the electric vehicle market. With interactive displays, live presentations, music, and exclusive merchandise, the event promises to be a must-visit for both car enthusiasts and casual shoppers alike.
An Immersive Renault 5 Experience
Maison 5 is designed to capture the spirit of the Renault 5, blending its rich heritage with cutting-edge technology. Three versions of the Renault 5 E-Tech electric will be on display, allowing visitors to explore the features that have earned it widespread acclaim. Giant high-definition screens will bring the car’s standout qualities to life, highlighting its blend of retro charm and modern innovation.
To enhance the experience, Jack Scarlett (Fully Charged Show, Electroheads) and Nicola Hume (Red Bull Racing’s ‘Talking Bull’ podcast, Electrifying) will host interactive sessions on select days, engaging with the public, answering questions, and demonstrating why the Renault 5 E-Tech electric is poised to be a game-changer in the EV market.
Bringing French Pop Culture to the Heart of London
Renault’s Oxford Street takeover will be more than just an automotive showcase; it will be a cultural event. Visitors will be treated to a live DJ set, blending London’s cutting-edge music scene with the unmistakable charm of French pop. Adding to the atmosphere, an exclusive R5 merchandise corner will offer everything from stylish hoodies to retro-inspired portable music players, celebrating the Renault 5’s enduring legacy.
David Isherwood, Marketing Director, Renault UK, expressed excitement about the event, stating: “Renault 5 is a pop icon, exuding its own unique sense of energy and fun wherever it goes, and we’re keen to share that with as many people as we can. After its debut meeting commuters at London’s St Pancras station last year, what better place to bring a cultural icon to next than to the centre of popular culture itself?”
Renault 5 E-Tech Electric: The Future of Urban Mobility
The Renault 5 E-Tech electric is a modern reimagination of an automotive legend, blending nostalgia with state-of-the-art technology. Equipped with Reno, an AI-powered avatar, and built-in Google services, the vehicle ensures a seamless, intuitive driving experience. With a range of up to 252 miles on a single charge and fast-charging capabilities that replenish 80% of the battery in just 30 minutes, it offers practicality alongside its distinctive personality. Priced from £22,995, the Renault 5 E-Tech electric makes sustainable driving both accessible and exciting.
A Landmark Moment for Renault on Europe’s Busiest Shopping Street
Oxford Street, with its staggering 70 million annual visitors, has never hosted an automotive brand in such a dynamic fashion. This event marks a significant milestone for Renault, bringing its revolutionary EV to one of the most high-profile locations in the world. Following its recent accolades from Top Gear, What Car?, and other leading publications, the Renault 5 E-Tech electric continues to captivate audiences with its irresistible mix of style, technology, and heritage.
For those eager to see the future of electric mobility wrapped in a vibrant, cultural experience, Maison 5 on Oxford Street is the place to be this March. Whether you’re an EV enthusiast, a Renault 5 devotee, or simply a curious passerby, Renault invites you to step inside, engage, and be part of the electric revolution.
