Dodoma, Tanzania, April 2024 – In a prestigious event hosted in South Africa during early March, Ford Africa kicked off the year with its annual Beginning of the Year Conference (BOY). This crucial gathering aims to bolster the company’s governance approaches and celebrate outstanding performances within its distributor network through comprehensive discussions and planning sessions. It focuses on addressing significant business hurdles while underscoring the importance of strategy clarity and alignment with the company’s overarching objectives.
A highlight of the conference is the presentation of the BOY Awards, Ford’s gesture of appreciation towards its distributors for their unwavering dedication to ensuring customer loyalty and satisfaction. This year’s ceremony was notable for acknowledging exceptional achievements across the network.
Mater Auto in Madagascar received the esteemed “Distributor of the Year” award for 2023, earning recognition for its remarkable customer service and innovative contributions, thus reinforcing Ford’s footprint in the Malagasy market.
CMC Automobiles of Tanzania was named the “2023 Runner up”, praised for its relentless pursuit of operational excellence and its efforts in bolstering the Ford brand within the Tanzanian market.
Inter Auto in Mozambique was celebrated for its exceptional after-sales service, clinching the “2023 Best After-Sales Performance” award, a testament to its leadership in customer satisfaction.
Additionally, CFAO Motors in Malawi was spotlighted for its centennial partnership with Ford, receiving the “100 Years of Partnership” plaque, honoring a century-long collaboration characterized by innovation and excellence.
Achraf El Boustani, Ford Northern and Sub-Saharan Africa’s Managing Director, remarked, “The awards at the 2024 Beginning Of the Year Conference underscore our dedication to innovation and excellence across our distribution network. Each awardee has significantly contributed to our success in Northern & Sub-Saharan Africa, embodying commitment, passion, and the drive to excel amidst challenges and opportunities. Their remarkable efforts are crucial to Ford’s mission of earning worldwide trust. We are immensely proud of our partners and eagerly anticipate our future accomplishments together.”
The ceremony not only celebrates Ford’s commitment to high standards and quality but also highlights the continuous efforts of its partners in enhancing services and operations. Ford Africa is committed to fostering innovation and partnership to solidify its influence and presence across the continent.