Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).
Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant’s second ousting in 1919, Alfred Sloan, with his maxim “a car for every purse and purpose,” would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford’s Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.
Chevrolet-branded vehicles are sold in most automotive markets worldwide, with the notable exception of Oceania, where GM is represented by their Australian subsidiary, Holden. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline “Daewoo has grown up enough to become Chevrolet”, a move rooted in General Motors’ attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended for Chevrolet to be a mainstream value brand, while GM’s traditional European standard-bearers, Opel of Germany, and Vauxhall of England will be moved upmarket.
However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe, with the exception of the Camaro, and Corvette in 2016. Chevrolet vehicles will continue to be marketed in the CIS states, including Russia. After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet.
Source: Wikipedia Chevrolet
Silverado is official truck for the most prestigious race in drag racing INDIANAPOLIS – Drag…
DETROIT – Greg Stahl, president of Bob Johnson Chevrolet in Rochester, N.Y., has a pleasant problem.…
DETROIT – The 2015 Chevrolet Corvette Z06 – the most powerful and technologically advanced model in the iconic…
JOHANNESBURG – Today Chevrolet in South Africa welcomed home their VIP guests in the form…
Chevrolet Warriors help GMSA pack 15 000 meals for Stop Hunger Now Port Elizabeth – General…
Chevrolet Sonic RS greets Grahamstown Festival with SA comics Angel Campey and KG Mokgadi perform…
New campaign introduces first and only brand to bring built-in 4G LTE Wi-Fi to cars,…
Full-size SUV keeps modern families entertained and connected, too DETROIT – Chevrolet’s full-size Suburban SUV…
A look at the evolution of Bumblebee in the Transformers movie franchise DETROIT – A…
Standard engine rated at 200 horsepower, 191 lb-ft of torque 3.6L six-cylinder rated at 305…
After 30 months of use, a sampling of Volts shows consistent all-electric range DETROIT –…
Chevrolet’s Built-in Quality Ensures Hardworking, Off-road Readiness for Trailblazer Customers 20 MAY 2014 – The…