Audi Redefines Flagship SUV with Striking New Design, Advanced Technology, and Unmatched Performance
Johannesburg, October 2024 – Audi has introduced a significant update to its flagship SUV, the Audi Q8, redefining the model’s character with a purer, more sophisticated design language and cutting-edge technological enhancements. This refresh enhances the expressive presence of Audi’s iconic SUV coupé, establishing it once again as the epitome of Audi’s celebrated engineering and […]
Audi South Africa launches ground-breaking AI-powered advertising campaign for special edition models
March 2024, Johannesburg – Audi South Africa proudly announces the launch of an innovative advertising campaign to accompany the introduction of its new range of special edition models that have been designed specifically for the South African market. Leveraging the power of artificial intelligence (AI), Audi has collaborated with renowned advertising agency Ogilvy SA and […]
Audi gears up to go off-road: The Audi electric mountain bike powered by Fantic
Milton Keynes, March 7, 2023 – Audi is expanding its range of e-mobility products with the launch of the limited run Audi electric mountain bike powered by Fantic. The latest highlight from Audi Genuine Accessories is the next step in the brand’s effort to offer alternative means of e-mobility beyond four wheels. Audi is no […]
Turning old into new: MaterialLoop project tests circular economy potential of end-of-life vehicles
Ingolstadt, March 3, 2023 – With its joint project ”MaterialLoop”, Audi is taking the next step toward closing more material cycles in the automotive industry. Together with 15 partners from the research, recycling, and supplier sectors, the brand with the four rings is looking into the reuse of so-called post-consumer materials, which are taken from […]
Audi connect plug and play
[vc_row][vc_column][vc_column_text]A connected drive for older Audi vehicles – Introducing Audi connect plug and play
Designed to serve Audi drivers with vehicles from model year 2008 and onwards that do not
Artificial intelligence can save lives
German Federal Minister of Transport Dobrindt presents national strategy for automated driving and discusses international legal framework with EU Transport Commissioner Bulc and G7 counterparts Audi CEO Prof. Stadler: “Unique chance to save 900,000 lives per year and protect 36 million people from injury”
Audi Vocational Training 2.0 for Generation Z
Widespread use of tablet computers as learning tools in 16 vocations Member of the Audi Board of Management for Human Resources, Thomas Sigi: “Accompanying ‘Generation Z’ into the digital future” First work day for 752 apprentices in Ingolstadt and Neckarsulm
New human-robot cooperation in Audi’s production processes
Fenceless robot supports employees in production processes Innovative technology, certified by employers’ liability insurance association Audi Board of Management Member for Production Dr. Hubert Waltl: “Direct cooperation between man and machine is a key element of the factory of the future.” Direct cooperation between man and machine: At its main plant in Ingolstadt, Audi has […]
Audi buys fuel-cell patents
Audi buys fuel-cell patents from Ballard Power Systems Development agreement with Ballard extended until 2019 Audi’s Head of Development Prof. Hackenberg: “The entire VW Group will use these patents.” Audi A7 Sportback h-tron quattro
Audi opens high-tech complex in Neuburg an der Donau
Under one roof: Audi driving experience center, Competence Center Motorsport with Audi Sport customer racing and functions of Technical Development Investment of a high double-digit million amount, 460 employees Audi Board of Management Chairman Rupert Stadler: “With Neuburg, the Audi family continues to grow.” AUDI AG is strengthening its presence in the Ingolstadt region: Audi […]
New 48-volt technology from Audi
Even more powerful and efficient – the new 48-volt technology from Audi Important building block in electrification strategy More voltage and more power for new technologies Scalable platform concept suitable for wide-ranging uses Audi is to upgrade part of its vehicle electrical system from twelve to 48 volts. The move represents another technical building block […]
Audi lightweight springs to production models
Suspension springs of glass fiber-reinforced polymer instead of steel For more precise driving: 40 percent weight savings Market launch in fall 2014 Audi is reinforcing its leading role in automotive lightweight construction. The company is introducing new, lightweight suspension springs made of glass fiber-reinforced polymer (GFRP) in an upper mid-size model before the end of […]













