In a bold move to enhance its presence in the UK and elevate the ultra-luxury automotive experience, Aston Martin has opened a series of landmark new dealerships. These state-of-the-art locations signal the brand’s commitment to creating a tailored, high-end customer journey while continuing its global expansion in Europe and Asia.
The crown jewel of Aston Martin’s latest UK openings is its Solihull dealership, Aston Martin Birmingham. Situated just a stone’s throw from the brand’s global headquarters in Warwickshire, the new facility represents a £10 million investment by Grange, part of the Cambria Automobiles group. The 1,204m² location not only delivers cutting-edge design but also marks a significant boost to the local economy, creating 30 new jobs.
A key feature of the Birmingham dealership is the bespoke Q by Aston Martin customer specification lounge, offering an immersive luxury personalisation experience. Here, clients can configure their own Aston Martin using advanced digital tools and a wide array of physical samples, ensuring a uniquely personal and high-tech journey from concept to completion. The showroom houses eight meticulously curated Aston Martin models, with a focus on providing an exquisite handover process. Additionally, the dealership boasts a class-leading aftersales facility, with seven bays equipped with the latest technology to support ongoing vehicle maintenance.
Adding to the brand’s growing footprint, a new 1,468m² dealership has also been unveiled in Leeds, operated by renowned Yorkshire automotive retailer JCT600. This location features a stunning display of 10 Aston Martin models and offers an expansive ultra-luxury lounge and personalisation space. Its nine-bay aftersales facility, complete with a dedicated parts and accessories area, enhances the customer experience with even more opportunities for customisation and ongoing support.
These new UK locations are the first to fully embrace Aston Martin’s refreshed corporate identity and ultra-luxury vision, drawing inspiration from the marque’s flagship Q New York showroom, located at the iconic intersection of Park Avenue and West 57th Street. These dealerships represent not just the height of luxury design but also Aston Martin’s ambition to create the finest customer service experience in the automotive industry.
In addition to its established partnerships with Grange and JCT600, Aston Martin is excited to welcome Marshall Motor Group to its UK dealer network. Marshall will operate from Sevenoaks, further expanding the brand’s presence in the South East. This development is part of a wider strategy to continue rolling out new dealership locations across the UK, with further openings planned throughout 2024 and 2025.
Marco Mattiacci, Global Chief Brand & Commercial Officer at Aston Martin, commented on the significance of these openings: “The investment in these landmark new UK retail locations comes at the perfect time, as we bring to market the most diverse, dynamic, and desirable portfolio within the ultra-luxury and high-performance automotive segments. The thrilling new Vantage, upgraded DBX707, and class-leading DB12 are now joined by our recently unveiled V12 flagship model, Vanquish, completing the strongest line-up of products in our history.”
This strategic investment in the UK comes on the heels of Aston Martin’s expansion in Europe and Asia. New dealerships are set to open in Baden-Baden, Nürnberg, Hamburg, and Prague by the end of 2024, while the brand’s Asian presence has been strengthened with the opening of a flagship showroom inside the Peninsula Tokyo Hotel. The reopening of Aston Martin Seoul, coupled with the launch of Aston Martin Suwon in South Korea earlier this year, further underscores the marque’s ambitious global growth.
As Aston Martin moves forward with this retail strategy, it continues to balance tradition with innovation, blending its rich heritage with cutting-edge technology and design to meet the evolving expectations of its discerning clientele. With these new dealerships, the brand is not only expanding its physical footprint but also solidifying its status as a leader in the ultra-luxury automotive market, both in the UK and around the world.
