Gaydon, UK – 9 September 2025 – Aston Martin, the iconic British marque synonymous with performance and timeless design, has announced a collaboration with egg®, the country’s leading luxury stroller brand. Together, they will unveil a bespoke egg3® collection – a fusion of sculpted elegance, refined functionality, and engineering precision.
The partnership positions egg® as the Official Stroller Partner of Aston Martin, extending the world of luxury mobility from road to family life. Launching in Q4 2025, the range will include premium strollers, carrycots, and accessories, crafted to embody the same principles of innovation, craftsmanship, and understated luxury that define both brands.
A Meeting of Minds
The collaboration underscores the shared DNA between Aston Martin and egg®: performance without compromise, design elevated through detail, and craftsmanship rooted in British heritage.
“Just like the Aston Martin DBX brought performance and versatility to family travel, the new stroller will offer parents a stylish, functional and high-quality option delivering the Aston Martin experience to the full family,” said Stefano Saporetti, Director of Brand Diversification at Aston Martin. “The Aston Martin egg3® isn’t just a stroller – it brings our passion for exceptional design, meticulous craftsmanship, and engineering excellence to products that enhance every aspect of a luxury lifestyle.”
Founded in 1999 by entrepreneur Andy Crane, BabyStyle created the egg® brand in 2015 to answer a gap in the luxury pushchair market. Since then, egg® has become a benchmark for premium nursery design, blending sculpted aesthetics with advanced engineering.
“Our retailers and parents have often described egg® as the Aston Martin of the stroller world,” said Crane. “This partnership feels like a natural evolution – a meeting of minds built on shared values of design, precision, and craftsmanship.”
Automotive Elegance, Reimagined
The Aston Martin egg3® takes cues directly from the marque’s design language. The signature quilting, executed to Aston Martin’s exacting ratios, recalls the interior of the DBX707, while honeycomb-detailed wheels reference the celebrated Valour and Victor models. Subtle nods to the textured rotary controls in Aston Martin’s cockpits are carried into the stroller’s central hub, creating a tactile and technical finish.
Material authenticity elevates the collection further: genuine leather is sourced from Aston Martin interiors, while herringbone fabrics nod to heritage craftsmanship and lightweight automotive design. Each stroller is adorned with high-build silicone logos and detailing, including lime-accented highlights inspired by Aston Martin’s motorsport DNA.
Three Distinct Colourways
The launch collection will debut in three sophisticated palettes:
- Iconic Green Edition – a performance-led finish accented with racing lime highlights.
- Heritage Grey – herringbone fabric inspired by vintage Aston Martin interiors.
- Magneto Grey – enriched with Bitter Chocolate leather and Magneto Bronze trims, mirroring the tones of Aston Martin’s most luxurious cabins.
A New Standard in Luxury Parenting
Set for global debut at the Kind + Jugend Trade Fair in Cologne (9–11 September 2025), the Aston Martin egg3® will be available for pre-order from September via select retailers worldwide and at eggstroller.com.
From the suspension to the silhouette, the collection redefines what a stroller can be: not just a practical necessity, but a statement of taste, craftsmanship, and lifestyle – carrying the Aston Martin spirit into the journeys of the next generation.
