XC60’s bold design shows a Dramatic New Approach to Volvo’s DNA

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More emotive form and more energy than any previous Volvo model XC60 reflects Volvo’s new face, with attitude and strength Volvo’s new crossover spiced with the very best from two car types Ask Steve Mattin to describe the new Volvo XC60, and the Volvo Cars Design Director will give a distinctive answer: “The boldest crossover…

  • More emotive form and more energy than any previous Volvo model
  • XC60 reflects Volvo’s new face, with attitude and strength
  • Volvo’s new crossover spiced with the very best from two car types

Ask Steve Mattin to describe the new Volvo XC60, and the Volvo Cars Design Director will give a distinctive answer: “The boldest crossover so far. This car is charged with more emotive form and far more energy than any previous Volvo model.”

Mattin and his team have designed the XC60 with a firm eye on a very clearly defined goal.

“We’re elevating our design DNA to an entirely new level by literally turning up the visual volume. If you say that you’d recognise a Volvo from a hundred metres away today, I’d say the XC60 radiates a clear Volvo presence from at least twice that distance,” says Mattin

“Traditionally, Volvo’s interpretation of DNA signified ‘Do Not Abandon’ the design traditions. We have now expanded its significance to also include the more exciting ‘Dramatic New Approach’”.

As this car segment’s name so clearly reveals, Volvo Cars’ new crossover is spiced with the very best from two car types. Down below, the unmistakeable, capable XC muscles are pumped up, creating a strong athletic body that is mated with high ground clearance and large wheels. Up above, the flowing lines create the sporty charisma of a coupé.

“The XC60 is much more emotionally charged than most of its competitors in the segment. It is seductive and packed with thrilling contrasts. Sleek, yet muscular at the same time. Powerful, yet agile. Large, yet at the same time compact. The XC60 is actually 20 cm shorter than the XC70,” says Mattin.

Enlarged iron mark signals the right attitude
At the front the enlarged iron mark in the trapezoidal grille is a distinct signal that Volvo’s extrovert future has arrived. “The classic iron mark now gets the role it deserves. Not discreet and modest, but bold and packed with self-confidence. It is precisely this attitude that Volvo’s brand name should have,” says Mattin.

The XC60 reflects Volvo’s new face, with attitude and strength. Full of expression, personality and self confidence.

The slanted contours of the headlamps and the taut rearward flow of the front wings emphasise the bonnet’s classic V-profile, giving the front an eager, wedge-shaped stance. This DNA ingredient is further strengthened by the newly incorporated unique DNA lamps. They characterize the front of the vehicle, flanking the grill and emphasising the V-shape and vertical stance of the XC60’s front end.

“The expression ‘the eyes are the mirror of the soul’ is an excellent description of the headlamps’ role. The eyes reveal more about your personality than any other facial expression does,” says Mattin.

The sculpted, seductive lines are particularly clear when the XC60 is viewed from the side. The car’s shoulders are exceptionally broad. Towards the front they are strengthened by an underlining sculptural undercut, and when it comes to the rear wings Mattin resorts to the sensually loaded adjective “voluptuous”.

The large wheels, the bold wheel arches and the darker livery of the body’s lower section further enhance the muscular XC feel, while the dynamic, flowing lines of the XC60’s greenhouse combined with its daring roof contour impart a sporty coupe feel to the upper part of the car.

Exciting new light configuration at the rear
At the rear the muscular shoulders are emphasised by the LED lights in the tail lamps. For the first time in a Volvo, the rear position lights also double up as brake lights, which means that the entire shape of the shoulder lights up when braking. This gives the XC60 an even stronger more distinctive look.

The third brake light becomes a sculptural part of the roof spoiler. On the tailgate, the Volvo logo now appears in bolder, more widely spaced letters, as in the rest of the Volvo model range. To even further strengthen its cross-over character the XC60 is available with a scuff plate for the rocker panel and with front and rear skid-plates that are integrated into the bumpers.

“Another new feature is that the roof rails have for the first time been integrated into the roof. This gives the car an unusually low and broad stance for a crossover,” says Mattin.

Interior that puts the driver in focus
The new Volvo XC60 is packed with energy on the inside too. All the occupants sit comfortably in the newly designed seats, but it is obvious that it has been designed with the driver in focus. The slim centre stack is of a fresh design and is angled slightly towards the driver.

“You should feel like a pilot at the controls of a business jet, with your passengers sitting in First Class. You are seated in comfort, surrounded by ergonomically designed instruments and you really feel that you are on top of the traffic situation around you. The XC60 has more intelligent safety systems than any previous Volvo. That’s why I want the entire driver’s environment to radiate a high-tech feel,” says Jonathan Disley, head of interior design for the new Volvo XC60.

The interior too has been designed so every detail looks like it’s in motion. Disley and his team have created this sense of energy by blending together a theme that can be called “thick-to-thin” which adds drama and excitement.

“The recurrent asymmetrical look gives the interior a self-assured attitude, brimming with self-confidence. This feeling is reinforced by the well thought-out mix of contrasting materials, such as soft, warm, dark panels and hard, cold aluminium inserts,” says Disley.

Unique seats with X-theme
The stitched seams of the unique, sculpted Volvo XC60 seats have a pronounced X-theme. “Cross Country, Cross City or Cross Over. Choose for yourself which interpretation suits you best,” says Disley.

The curvature of the forward edge of the rear seat cushion has been designed for easier entry and exit. The rear seat is also somewhat higher than the front seats to give its occupants a better view. The two outer seats can of course be specified with the same two-stage child booster cushions that were introduced in the Volvo V70 and XC70 in 2007.

The seats are available in a wide variety of colours and materials. “Choosing colour and trim is about expressing your personality, so we have developed a rich palate of attributes that customers with a taste for individuality can choose from,” says Anders Sachs, programme chief designer colour and trim for the XC60.
The colour and trim range includes a number of contrasting combinations and the highlight colour for the XC60 is a new shade of green: Lemon Green.

“This colour is designed to be seen. It has lots of attitude. The unique asymmetrical centre console with its silver frost frame is in brushed aluminium but it is also available in two wood alternatives, one high gloss and one matt wood finish, emphasizing the authenticity of the material and our Scandinavian heritage,” says Sachs.

For the exterior, there are two new colours: Terra Bronze and Lime Grass Green.

Panorama roof creates space and light
Irrespective of whether the customer chooses a sober black interior or spices it up with Lemon Green, the overall impression is one of space and light – thanks largely to the new laminated glass panorama roof.

The load opening is the widest in the segment and the luggage compartment swallows 480 litres. As in the V70 and XC70, the rear seat is a three-piece 40/20/40 split/fold unit. Each section folds down easily to create a totally flat luggage platform for maximum flexibility.

New interpretation of Volvo’s DNA
All told, the new Volvo XC60 points the way towards Volvo Cars’ future. “In order to be perceived as premium, we have to dare to be seen clearly. Turning up the cars’ visual volume has been one of my biggest goals since I came here to Volvo and with the XC60 we have taken a major step forward. This is a Volvo the way I want it to be. A Volvo for myself, if you like,” concludes Mattin.

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