During the month of October, Cardo Systems celebrated the brand’s ‘Sound Campaign’ with the launch of two exclusive videos with world-renowned musicians – and Cardo users – who have a passion for all things two-wheeled.
The ‘intro’ came from two-time World Superbike Champion and lead singer of band ‘Toseland’, James Toseland, who explains how his life has been a fusion of music and motorcycles and the important role of music throughout his record-holding racing career. See the full video on the Cardo Systems YouTube channel here.
Taking the ‘verse’ was an exclusive video with bass guitarist for Alice Cooper and Beasto Blanco, Chuck Garric, who took time out from his busy US tour schedule to talk about his love for sound and two-wheels. Watch the full video here.
As well as reaching out to Cardo users and musicians known around the world, Cardo took the opportunity to use its platform to raise awareness and promote those without a large following, and bring light to new and relatively unknown artists. Calling out to the #CardoFam across social media, the brand is supporting a number of creators by offering its platform to promote them. Check out the Cardo social channels to see them in action.
Dan Emodi, Chief Marketing Officer at Cardo Systems, comments: “The rumble of an engine. The sound of a friend’s voice. The beat of a favorite song. Sound is fundamental. Being riders ourselves and through our extensive customer research, we understand the importance of good sound, which has led us to form our partnership with JBL and also open our very own ‘Cardo Sound Labs’ in Germany.”
Throughout the company’s journey, from bringing the first wireless Bluetooth device to the market for motorcyclists in 2004 to becoming a global leader in wireless communication systems for powersports, ‘making your ride exceptional’ has been at the heart of Cardo Systems.
In 2018, the brand achieved a world first and entered a partnership with JBL, a leading audio brand from HARMAN, a collaboration that was extended for a further five years in 2021. This was a pioneering partnership that set the tone for a melodic relationship.
In 2022, Cardo opened ‘Cardo Sound Labs’, a full-scale research and development facility in Straubing, Germany, reinforcing the brand’s focus on high-quality audio and cutting-edge technology development. The facility positions Cardo as the only player in the industry with dedicated, fully-owned audio development capabilities. It is home to a veteran team of scientists with over 150 years of cumulative experience in automotive and consumer audio.
