Johannesburg, South Africa – October 2025 – Chery, one of the world’s fastest-growing automotive brands, has reached a monumental global milestone: five million vehicles exported worldwide. To mark this achievement, Chery South Africa is celebrating in style, giving one lucky customer the chance to win R1 million when purchasing a new Chery vehicle between October and December 2025.
A Milestone for a Global Brand
Since its founding in 1999, Chery has grown into a global automotive powerhouse, with operations spanning over 80 countries and more than 10 production facilities. Hitting five million vehicle exports underscores the company’s unwavering commitment to innovation, quality, and intelligent mobility solutions for customers around the world.
“Reaching five million exports is a proud moment for everyone at Chery,” said Tony Liu, CEO of Chery South Africa. “It represents our dedication to quality, innovation, and the trust our customers place in us across every continent.”
South Africa: A Key Market in Chery’s Global Growth
Locally, Chery has made a remarkable impact since its relaunch in 2021. With over 80 dealerships nationwide and a product line that now includes the cutting-edge Chery Super Hybrid range, the brand has earned a reputation for offering premium vehicles at accessible prices.
“South Africa has become one of our most important markets,” Liu explained. “Our customers here have embraced Chery’s value, technology, and design. The R1 million giveaway is our way of thanking them for their incredible support.”
The ‘Loot in Your Boot’ R1 Million Giveaway
From 1 October to 31 December 2025, every customer who purchases a new Chery vehicle from an authorised dealership will automatically be entered into a draw to win R1 million in cash. The winner will be announced in early 2026 after verification by an external audit company.
“This is a global milestone, but we wanted to celebrate it in a way that resonates with South Africans,” Liu said. “Our customers have driven Chery’s success here, and now we want to give something meaningful back.”
A Brand for the People
Chery’s success in South Africa is rooted in a simple philosophy: creating a brand that empowers people to Live For More. From ensuring safety for families to enabling worry-free adventures across Mzansi, Chery vehicles are designed to enhance everyday life. Beyond cars, the brand invests in local jobs, dealer network development, and community upliftment initiatives, staying true to its corporate mantra: “In somewhere, for somewhere, be somewhere.”
As Chery looks toward its next five million exports, South Africa will continue to be a cornerstone of the brand’s international strategy—a market where innovation, accessibility, and customer trust drive every milestone.
For more information on Chery’s “Loot in Your Boot” campaign and to locate your nearest dealership, visit [Chery South Africa’s website].
