This autumn, Volkswagen is joining forces with She’s Electric, a dynamic community-driven initiative, to offer a series of engaging live events designed to empower women and educate the public about the benefits of electric vehicles (EVs). Taking place in picturesque locations across the UK, these events will allow attendees to get behind the wheel of Volkswagen’s full electric range, while also learning about sustainable and stylish lifestyle choices.
She’s Electric is an initiative founded by women for women, aimed at harnessing growing consumer power to drive positive change. While the events are primarily focused on empowering women, the doors are open to everyone who wishes to learn more about transitioning to an electric lifestyle. Volkswagen, a brand synonymous with reliability and innovation, shares this mission by helping motorists reduce their carbon footprints while navigating the transition to electric cars with ease and confidence.
Taking place on Saturday, 12 October, at Ellenborough Park in Cheltenham, Gloucestershire, and Sunday, 13 October, at Danesfield House in Marlow, Buckinghamshire, these relaxed and informative sessions will give participants the opportunity to explore Volkswagen’s latest electric offerings. From the multi-award-winning ID.3 hatchback to the stylish ID.4 and ID.5 SUVs, and the flagship ID.7 model, Volkswagen’s range of EVs will be on display and available for test drives. Attendees can also experience the retro charm of the ID. Buzz, offering an exciting and nostalgic twist on electric motoring.
These She’s Electric events offer much more than just test drives. They blend ethical lifestyle brands, inspiring speakers, and a team of experts in clean energy and sustainable living, creating an engaging and educational atmosphere for all. With research by Auto Trader revealing that women often feel less comfortable in traditional car dealerships compared to men, Volkswagen aims to bridge this gap by collaborating with She’s Electric in a more relaxed, inclusive setting. This partnership aims to demystify the electric car experience and provide answers to common questions about EV ownership, from driving range to charging infrastructure and long-term savings.
Sarah Cox-Thornley, Head of Marketing at Volkswagen UK, expresses the brand’s enthusiasm: “Volkswagen is an established and trusted vehicle manufacturer, so we are delighted to be able to lend our expertise and cars to these fabulous She’s Electric events this autumn. We really hope our message of ‘same spirit, different energy’ resonates with everyone attending, particularly those who may feel puzzled or apprehensive about making the switch to electric.”
With Volkswagen’s support, these events promise to be an empowering and educational experience for anyone curious about electric cars and sustainable living. Tickets for the events can be booked through the She’s Electric website, ensuring that participants are fully prepared to embrace the future of driving in a relaxed, fun, and welcoming environment.
