South Africa’s fresh alternative to automotive fitment centres rebrands with an equally fresh logo.
Tyres & More® is proud to announce the launch of its new logo. The new visual identity more accurately reflects the brand’s maturity, offering, and commitment to safety, and is effective from 21 November of this year.
With 10 years of experience in the tyres, wheels, and automotive parts market, Tyres & More® is known throughout South Africa for its comprehensive range at the best prices.
Farishta Singh, Group Marketing Executive of Tyres & More®, said, “The business has matured and with it, we thought that the powerful and striking new colours emphasise how strongly we feel about safety and the seriousness of our offering. Our franchisee conference discussed the rebrand last year, and, taking onboard their comments, the new design was agreed.”
The logo has changed from purple to violet, and the orange is less prominent. The shape has changed too, dropping its old oval and crescent background, and opting for a more clean and professional look.
The word MORE in the Tyres & More® logo has now been capitalised to reinforce the message that the business offers so much more than just tyres.
It supplies and fits a wide variety of leading-brand tyres, wheels, batteries, shocks, brakes and wipers. The business also offers free vehicle safety checks, wheel alignment and balancing, 4×4 accessories, wheel and puncture repair, tyre and wheel rotation, and fleet management.
The roll-out of the re-brand has already begun, and piloting the project and rebranding its Centurion Lifestyle store has been a great success, with positive customer feedback. It will now be rolled out across all customer touchpoints in its 25 stores nationwide. There are also expansion plans to open more stores throughout the country.
The refresh will take a year, with the next step being the website and social platforms, which will benefit from the more digital friendly design.
The in-store icons representing the wide product offering, as well as the tagline, Keeping SA rolling, will remain unchanged.
“Tyres & More® celebrates its 10-year anniversary in 2023, and we thought it fitting to mark the occasion with a fresh new look. Needless to say, the brand will continue to place safety first, and all our stores will offer the same high standards of professionalism.”
“We remain committed to our principal of the three P’s that define our customer relationship, Purpose, Promise, and Personality. We expect our new look to develop these principals even further,” concluded Singh.
Tyres & More® is a part of automotive parts industry leaders, TiAuto Investments.
