Johannesburg, South Africa – Toyota South Africa Motors (TSAM) is proud to announce the renewal of its longstanding partnership with the Comrades Marathon Association (CMA) as the official vehicle sponsor for the 2025 Comrades Marathon. This renewal marks an impressive 21-year milestone for a collaboration that has long been a beacon of endurance, innovation, and excellence in South Africa.
The relationship between Toyota and the Comrades Marathon dates back to 2004, and since then, the iconic automotive brand has become synonymous with the world’s oldest and largest ultramarathon. Toyota’s role as the official vehicle sponsor has been integral to the marathon’s success, offering logistical support, providing official vehicles, and bringing a range of initiatives that enhance the race experience for runners and spectators alike.
Tasneem Lorgat, Toyota South Africa’s General Manager of Marketing Communications, expressed the company’s enthusiasm for continuing its support of this prestigious event:
“The Comrades Marathon embodies the values we hold dear—perseverance, determination, and community. We are incredibly proud to renew our sponsorship and contribute to an event that brings people together in the spirit of camaraderie, celebrating the resilience of the human spirit.”
This renewed partnership will continue to showcase Toyota’s commitment to South African sport, further promoting the unity that the Comrades Marathon fosters. As part of the sponsorship, Toyota will provide crucial logistical support and, once again, sponsor the popular Toyota Win-a-Car competition. This competition has become a fan favourite over the years, raising hundreds of thousands of rands for the official Amabeadibeadi Charity Drive, making a significant contribution to South Africa’s communities.
Mqondisi Ngcobo, Chairperson of the Comrades Marathon Association, expressed his gratitude for Toyota’s unwavering support:
“Toyota has been more than just a sponsor; they are a valued partner in our mission to inspire and empower runners from all walks of life. Together, we look forward to making the 98th Comrades Marathon an unforgettable experience for everyone involved.”
The 98th edition of the Comrades Marathon will take place on Sunday, 8 June 2025, marking the 49th Down Run. The race will begin at the historic Pietermaritzburg City Hall and finish 12 hours later at Durban’s iconic People’s Park. With the support of Toyota and a united team behind it, this legendary event promises to be another milestone in the history of endurance running.
As Toyota continues to inspire positive change through its commitment to sports, the brand’s partnership with the Comrades Marathon remains a true reflection of the shared values of endurance, community, and excellence.
For more information on Toyota South Africa’s community sponsorships and initiatives, visit Toyota Community Sponsorships.
