In celebration of Women’s Month, Mazda Southern Africa is driving a powerful message to women across the country: learn a simple skill that could transform your roadside experience — how to change a flat tyre.
At first glance, changing a tyre might seem straightforward. But for many South African women, it remains an unfamiliar and intimidating task. Recent insights reveal that over half of women aged 18 to 34 don’t know how to change a wheel or perform basic car checks like monitoring oil, coolant, or tyre pressure. In a country where road safety concerns are ever-present, equipping yourself with these skills isn’t just practical — it’s empowering.
That’s the heart of Mazda’s #ChangeMoreThanATyre initiative. It’s not only about the physical act of turning a jack; it’s about transforming hesitation into confidence, turning an unexpected flat tyre into a manageable moment. Knowing what to do on the road can bring peace of mind and control in uncertain situations.
To make this learning accessible, Mazda Southern Africa has created a concise, step-by-step video featuring Nathalie, a mom of two, demonstrating how to safely change a tyre on her Mazda CX-30. The video’s approachable tone and practical guidance are designed to give every woman that empowering “I’ve got this” feeling, no matter where life takes her.
“At Mazda, we believe that confidence and calm come from the little, everyday things,” explains Deolinda da Costa, Head of Marketing and Communications at Mazda Southern Africa. “Wonderrrr doesn’t just wait at the end of the road — it’s in the quiet confidence of knowing you can take care of yourself and your loved ones. And if you’d rather not change the tyre yourself, we’ve got your back.”
Every new Mazda vehicle comes with a 5-Year Unlimited Kilometre Service and Warranty Plan, including comprehensive Roadside Assistance available 24/7. So, help is always just a call away, whether you need guidance or a professional to come to your aid.
In honour of Women’s Month, Mazda is also giving back with a special competition: ten lucky winners will receive R1,000 fuel vouchers. To enter, simply snap a picture of your Mazda tyre, complete the entry form, and stand a chance to win a full tank of fuel — because the road is yours to own.
Whether you’re confidently changing a tyre yourself or turning up the music while waiting for the AA Technician, Mazda’s message is clear: the road belongs to you, and Wonderrrr Awaits.
Mazda Roadside Assistance: 0861 349 222 (T&Cs apply)
