Prius is the  world’s best selling hybrid – third generation model has already sold more than  one million units since launch two years ago Toyota plans to launch 10 new hybrids by 2015 Introducing the  Prius family: Prius Plug-in Hybrid, Prius+ and new Prius Since 1997, Toyota has sold more than 3.3 million  full hybrid…

  • Prius is the  world’s best selling hybrid – third generation model has already sold more than  one million units since launch two years ago
  • Toyota plans to launch 10 new hybrids by 2015
  • Introducing the  Prius family: Prius Plug-in Hybrid, Prius+ and new Prius

Since 1997, Toyota has sold more than 3.3 million  full hybrid vehicles worldwide. This represents more than 80 per cent of all  global hybrid sales, and gives the company an unquestionable lead in the drive  towards sustainable mobility. As concrete proof of HSD’s environmental record,  these sales have already contributed to a reduction in automotive emissions of about  21 million tonnes of CO2.

Toyota Prius Cars

Maintaining its environmental and  technological leadership for more than a decade, the multiple award-winning Toyota  Prius is the world’s best-selling hybrid with more than 2.3 million units  sold.  Prius is more popular than ever,  and the third-generation model, launched in 2009, has already sold more than 1  million units.

Toyota Prius Cars 2011 new car

Hybrid Synergy Drive has been specifically  designed to be modular and adaptable to different energy sources. Its  application in the new Prius Plug-in Hybrid, and Toyota’s ongoing research into Electric  Vehicles (EV) and Fuel Cell Hybrid Vehicles (FCHV), offers the potential for  even greater reductions in vehicle emissions in the immediate future.

Toyota’s clear lead in hybrid technology has recently been  reinforced by an independent study which finds the company is most widely  recognised among consumers as a manufacturer of hybrid and electric vehicles.

Toyota Prius hybrid new car

In a joint survey by Automotive Business Intelligence company  EurotaxGlass’s and UK-based marketing and research institute Harris  Interactive, 30 per cent of those questioned demonstrated an interest in electric  or hybrid vehicles, with Toyota standing out in all markets as the company with  the highest brand awareness.

When asked to name an electric or hybrid brand, 15 per cent  of survey participants cited Toyota,  with only six per cent naming the closest rival hybrid manufacturer. Moreover, Toyota’s environmental  flagship proves to be the single best-known electric or hybrid model, with 16  per cent of those questioned being aware of Prius, and only six per cent naming  the closest rival vehicle.

Toyota Prius Cars 2011 new

Reinforcing Toyota’s belief in the strong potential of the  full hybrid technology, the study finds that European consumers are far more  open to alternative powertrains than their current market share might suggest.

Pre-empting this conclusion, the launch of the British-built  Auris Hybrid marked the start of a significant expansion in the company’s full  hybrid model range, which will see the 10 Toyota  hybrids introduced by 2015. Toyota  aims to offer most of its European models with a Hybrid Synergy Drive powertrain derivative  as early as possible in the 2020s.

Toyota Prius Cars 2011

An important element in this expansion is the positioning of  the 2012 Prius as the first full hybrid vehicle to be available as a complete,  stand-alone model range: Prius, Prius+ and Prius Plug-in  Hybrid. Respective CO2 emissions of 89g/km, 99g/km and a potential 49  g/km* represent unprecedented  environmental credentials from an entire model range.

Toyota Prius Cars 2011 front

The three models will  significantly expand the Prius customer base and subsequent sales; the Prius  Plug-in Hybrid appealing to a new group of environmentally conscientious early  adopters, and the Prius+ targeting growing European families who require the  space and flexibility of a larger, seven-seat vehicle.


  • Targeting 49g/km CO2 emissions and 134.5mpg fuel consumption
  • Targeting EV driving range of  about 14.3 miles
  • Battery fully rechargeable in 1.5 hours

Prius Plug-in Hybrid, Toyota’s  first plug-in hybrid electric vehicle (PHEV) to go on sale to the mass market,  makes its production vehicle world debut at the 2011

Frankfurt Motor Show


Toyota’s focus on PHEV technology meets current consumer  requirements.   Recent Accenture  research, entitled Plug-in electric  vehicles: changing perceptions, hedging bets on the electrification of  private transport, suggests that consumers may favour PHEVs over full EVs  because they require fewer changes to current driving habits and levels of  convenience.

The next major milestone in Toyota’s ongoing, 40 year quest  for sustainable mobility and the ultimate eco car, Prius  Plug-in Hybrid represents the latest development of the company’s  modular Hybrid Synergy Drive platform – credible, trusted and reliable full  hybrid technology with a proven track record garnered over more than 200  billion kilometres of driving worldwide.

Offering a considerable expansion of the Hybrid Synergy Drive system’s  capabilities, Prius Plug-in Hybrid incorporates a lithium-ion battery to offer  an EV driving range of approximately 14.3 miles (target figure). Beyond the  electric driving range, it can be used as a conventional full hybrid with all  the efficiency of a standard Prius, and fully recharged from a domestic source  when convenient, in just an hour-and-a-half.

With a total HSD system power output of 134bhp, Prius Plug-in  Hybrid will accelerate from nought to 62mph in 10.7 seconds and reach a top  speed of 112mph. Its EV cruising range enables it to achieve remarkable fuel  efficiency of 134.5mpg and achieve unprecedented CO2 figures of  49g/km (target figures).

Weighing approximately 1,420kg, Prius Plug-in Hybrid is only  50kg heavier than the regular Prius, and no heavier than any comparable diesel  or petrol car in its segment.

Prius Plug-in Hybrid addresses the specific needs of drivers  commuting to urban areas, and so will appeal to very similar customers to those  who were early adopters of the first generation Prius.

Sales will start in early 2012, mainly in Japan, the USA and Europe, with anticipated annual sales of approximately  50,000 units.
Urban powertrain electrification: the case for Plug-in Hybrid  Vehicles
It is estimated that the majority of Europeans will live in  urban areas by the end of the decade. As a result, the demand for  environmentally-efficient commuter vehicles is expected to increase  significantly in the coming years. Based on current conditions, industry  attention is now focused on electricity as the most practical energy source.

Many EU member states are struggling to achieve the required  EU air quality standards, specifically in towns and cities. This has resulted  in local government authorities introducing criteria to restrict the entry of  specific types of vehicles to city centres. Following a direction recently  proposed in the EU Transport White Paper, some cities are going further and  considering a ban on conventional vehicles from city centres and the promotion  of electric vehicles.

Toyota Prius Cars 2011 back

The environmental merits of electric vehicles (EVs) as urban  commuters are well proven, but their further development is currently  handicapped by a number of factors. On the technical side, inappropriately  large, heavy and costly batteries are required to offer a driving range which  only satisfies the needs of those with a very specific usage pattern. Perhaps  more significantly, from the customer perspective, no adequate recharging  infrastructure yet exists, and range anxiety – the driver’s concern about how  far a vehicle will travel on the level of battery charge available – remains a  major issue.

Prius Plug-in Hybrid addresses each of these issues, making  it the most feasible short to mid-term solution for powertrain electrification.

Building on the core technology of Toyota’s renowned Hybrid Synergy Drive, Prius Plug-in  Hybrid sets a new benchmark in environmentally-efficient mobility by giving  customers commuting to urban areas the best of both worlds.

It offers an extended, EV driving range, yet it can be driven  without any concerns over exceeding the electric power range. At this point, it  can be driven as a regular, full hybrid vehicle offering the same environmental  credentials and true long-range capability as a standard Prius.

A full hybrid capable of operating in petrol and electric  modes alone, the new Prius Plug-in Hybrid rewards customers with stress-free and  remarkably quiet operation, while returning unparalleled fuel efficiency and  the lowest possible CO2, NOX and PM  (Particulate Matter) emissions.

The reduction of CO2 emissions has been a mainstream  global issue since the 1990s, and vehicle taxation based on CO2 emissions is now commonplace. However, the focus on curbing CO2 emissions has meant that legislation to limit the pollution of the urban  environment through road traffic-generated NOX and PM  emissions remains, thus far, significantly less stringent.

Although Euro 6 exhaust emission regulations will bring the  diesel engine NOX  emission limits closer to those of petrol units (80 versus 60mg/km on the  NEDC), Prius Plug-in still generates significantly lower NOX  emissions than diesel cars and undercuts the Euro 6 standards by 98 per cent.  Moreover, when operating in its extended EV mode, it generates zero CO2,  NOX  and particulate emissions.

PHEV European Limited Lease Project
Toyota initiated its Plug-in Hybrid Electric Vehicle (PHEV) project  in 2007, with road trials of a prototype vehicle in France and the UK in  2008.  In 2010, the project entered its  second phase when a limited production vehicle, based on the third-generation  Prius equipped with a lithium-ion battery, was used for pan-European road  trials.

As part of a global Toyota  project, 200 vehicles have been leased to selected partners and customers in 18  European countries. France,  the UK  and Germany  are operating150 PHEVs between them, and the largest single group of vehicles  is located in Strasbourg, France, where a 70 PHEV-strong  project is underway in collaboration with Toyota’s  partner, French energy provider EDF, and the City and Urban Community of  Strasbourg (CUS).

After nearly a year, the PHEVs involved in the project have  been intensively driven both in the urban environment and on longer journeys  out of the city.  With an average yearly  mileage of 8,190 miles for each vehicle,  project participants have acquired nearly 497,100 miles of PHEV driving  experience.

As two thirds of commutes covering a distance of less than  12.5 miles, the PHEV’s zero-emissions, fully electric range satisfies a  significant share of the users’ daily requirements. More than a third of users  also completed long distance trips of more than 62 miles at least once a week; the  PHEV’s ability to operate as a full hybrid eliminates the range anxiety  associated with making journeys of this length in a fully electric vehicle.

Fuel efficiency figures obtained under real-world conditions  show that the PHEV consumes 36 per cent less fuel than the comparable,  best-in-class diesel vehicle and almost 50 per cent less than the best-in-class  petrol vehicle.  Users that maximised the  potential of the PHEV and made optimal use of the existing recharging  infrastructure were able to return average fuel consumption figures of more  than 141mpg.

New Prius  Plug-in Hybrid, the Hybrid Synergy    Drive Technology Flagship
The wealth of real-world user feedback  generated by the global limited lease projects has enabled Toyota to re-evaluate every aspect of Prius  Plug-in Hybrid’s performance. As a result, the production vehicle benefits not  only from several key technological improvements over its lease project  counterpart, but also considerable improvements to its everyday practicality and  usability.

Prius Plug-in Hybrid features a new  lithium-ion battery with a high capacity of 4.4kWh and a weight of only 80kg.  This compares favourably to the nickel-metal hydride battery of the latest  generation Prius, which has a capacity of 1.3kWh and weighs 42kg.

Using a battery charger inlet now relocated beneath a  discreet, flush-mounted panel in the production vehicle’s right-hand rear wing,  the battery pack can be fully recharged in 1.5 hours from a standard, 230V  household outlet, with no need for an expensive fast-charger.

Driving Modes
Prius Plug-in Hybrid offers the driver three switchable,  ‘on-demand’ drive modes: HV, EV and EV-City.

With HV mode selected, Prius Plug-in Hybrid functions like a  standard Prius.  It delivers the classic,  highly efficient Toyota HSD driving experience, seamlessly engaging the petrol  engine as appropriate.  The vehicle’s  switchable EV mode range is preserved for use in urban environments.

With EV mode selected, Prius Plug-in Hybrid is able to draw  upon the full capacity of the battery and will remain in electric drive mode,  allowing for urban driving with minimal noise and zero CO2 and NOX  emissions, for up to approximately 14.5 miles at speeds of up to 53mph.

The petrol engine will still start if the system judges that  additional power is necessary, however the use of light to medium throttle  inputs keeps it switched off throughout EV mode operation.

With EV-City mode selected, the Prius Plug-in Hybrid matches  the EV mode’s characteristics.  Increased  electric operation is ensured by allowing more forceful use of the throttle  before the petrol engine kicks in.

Switched separately, ECO  mode may be independently activated when the Prius Plug-in Hybrid is operating  in HV, EV or EV-City modes. In any drive mode, throttle response to accelerator  pedal inputs is reduced and air-conditioning control adjusted for improved fuel  economy. Depending on driving conditions, ECO  mode can help drivers achieve a perceptible reduction in fuel consumption.

Exclusive design with practical and technologically advanced  interior
In recognition of its status as the next generation eco car  from the Toyota  hybrid stable, several subtle exterior detail changes differentiate Prius  Plug-in Hybrid from the standard Prius.

The front of the car features an exclusive grille and front  bumper design. To the rear, a clear lens combination lamp design further  differentiates the new vehicle from the standard Prius. A high-brightness  silver finish has been adopted for the door handles, licence plate trim and  battery charger lid, and the vehicle features Plug-in Hybrid badging on the  front wings and tailgate.

Following lease customer feedback, the battery charger inlet  has been relocated from the left front wing to a discreet, flush-mounted panel  in the right-hand rear wing. Every aspect of the charging operation itself has  also been reconsidered.

The Charge Circuit Interface Device (CCID) has been made more  compact, and a 25 per cent lighter, more flexible charging cable that does not  stiffen in cold weather has been developed. The battery charger lid has been  incorporated into the cover for easier, single-operation closing, and it now  features a battery charger indicator and LED illumination for better night-time  visibility. As an additional safety measure, Prius Plug-in Hybrid cannot be  started when the charging cable is connected.

On board, the quality of the interior has been raised through  a new colour scheme with silver inserts, a revised centre console design, and  an improved multi-information display with improved EV driving support meter  functions.

The air conditioning is coordinated with the standard front  seat heaters. This enables the system to reach a comfortable temperature for  the driver and passenger more quickly and efficiently, further improving the  vehicle’s fuel efficiency.

The installation of the new, more compact lithium-ion battery  has allowed for a loadspace deck that is on a par with the standard Prius, and  a luggage capacity of 443 litres. Under-boot storage of 40.5 litres means there  is ample space to store the charging cable beneath the loadspace floor.

Advanced and affordable multimedia systems
Reflecting today’s highly connected  society, on-board multimedia systems are in increasing demand. Placing a  particularly high value on touch-screen operation, customers require a system  which gives centralised control of the widest possible range of vehicle  functions, as well as connectivity to external devices such as mobile phones  and portable music players.

In response, the new Prius Plug-in  Hybrid, gives customers a unique range of multimedia equipment choices, from  the most affordable touch screen interface to the most sophisticated satellite  navigation yet created by Toyota,  as well as a new, power-saving JBL  premium sound system.

Toyota Touch
Fitted as standard, Toyota Touch is a  6.1-inch, full colour, touch-screen interface which represents a new approach  to affordable, on-board multimedia systems. With a choice of seven European  languages, it offers customers a wide range of interactive functions without  the added expense of an integral satellite navigation system.

It incorporates an AM/FM radio with  enhanced FM reception through the first use of two tuners and two antennae; a  CD/MP3 player; Bluetooth mobile phone connectivity with a music streaming  facility; and a USB port for the  connection of portable music players, with the facility to display iPod album  cover art. In addition, a rear-view camera is fitted as standard.

Toyota Touch and Go Plus
Building on the Toyota Touch multimedia base unit, Toyota  Touch and Go Plus equips Prius Plug-in Hybrid with an optional navigation  system that represents the best value for money on the market. With a choice of  14 languages, it includes all the most popular navigation functions, such as  advanced traffic coverage, customisable speed limits, speed camera warnings, 3D  city models and landmarks.

Toyota Touch Pro
The launch of new Prius Plug-in Hybrid will also mark the  introduction of the most sophisticated satellite navigation system yet offered  by the company, the new Toyota Touch Pro.

This premium quality multimedia system features a  high-resolution 7.0-inch touch-screen interface with a ‘home’ screen,  at-a-glance function displaying the most relevant air-conditioning, audio and  navigation information. With a choice of 20 menu and guidance languages, the  system covers the whole of Europe.

It offers a comprehensive range of advanced features  including voice recognition,  automatic  map zoom at intersections, 3D city model and landmark graphics, an on-line  Points Of Interest search facility and a supplementary driver’s navigational  guidance head-up display.

The system also provides access to SMS messages and emails,  and includes a ‘text-to-speech’ message readout facility. A rear-view camera  with dynamic guidance lines to help manoeuvring in confined spaces is fitted as  standard.

Toyota Touch Pro also incorporates DAB/DAB+/DMB digital radio as standard, making it  compatible with a new advanced Transport Protocol Export Group (TPEG) traffic  information service (depending on DAB/TPEG  availability). Based on a digital communication channel, TPEG represents a  significant improvement over existing, RDS-TMC analogue systems because it can  carry far more information (depending on market).

Not only will its pin-point accuracy enable better navigation  routing, but it will also supplement a basic traffic event and flow service  with information on parking availability and fuel prices, adding extra  information such as speed limits and weather thereafter.

JBL GreenEdge premium sound system
Prius Plug-in Hybrid introduces another Toyota first, a new JBL  Premium Sound System which features GreenEdge.   This technology helps to maximise energy efficiency by reducing  operational power requirements by up to 80 per cent of those of a conventional  on-board audio system.

At the heart of the system is a JBL  GreenEdge amplifier, which is 66 per cent smaller and lighter than comparable  units. Because the amplifier’s Tracking Power Technology measures audio input  in real time, only the necessary electricity is provided to the amplification  circuit. This greatly reduces heat loss, and effects a 50 per cent reduction in  current consumption.

High-efficiency JBL  GreenEdge speakers consume 50 per cent less power than conventional speakers  for the same sound output levels. They feature custom designed acoustic lenses  to spread a more powerful sound across an even wider frequency range.

Functions    added to
Functions    added to
Functions    added to
6.1”    touch-screen
Rear-view    camera
Automatic    phone book access and audio streaming
iPod    album cover display
Vehicle    settings*
A/C    pop-up display
11    speakers
Traffic    patterns
3D    landmarks and city models
Email    and Calendar**
‘Play    More Like This’ music search
Advanced    Voice Recognition
Text    to speech
3-year    map and software updates/upgrades
7”    touch-screen with a ‘home’ screen
20    menu and guidance languages
Navigational    guidance head-up display
Access    to SMS messages and emails
DAB/DAB+/DMB    digital radio
JBL    GreenEdge: optionalJBL    GreenEdge: optionalJBL    GreenEdge: standard

* Vehicle  settings availability varies per model and grade
** Bluetooth  Message Across Profile required on the mobile phone

Smart Grid for the future mobility society
Toyota’s next-generation, environmentally-efficient PHEVs and EVs  will become a key element of the social system and play an important role in  realising a low-carbon society.

However, the amount of electricity these vehicles consume  while recharging accounts for a substantial part of an ordinary household’s  total power consumption. And if many vehicles charge their batteries  simultaneously during specific hours of the day, it will boost overall peak  power demand. It is, therefore, crucial that this charging time is optimally  controlled.

In response to these requirements, Toyota is working on the Smart Grid concept – an  electricity network wherein power supply and  demand are efficiently controlled using IT to ensure a stable power supply and  optimum energy saving.

The Smart Grid is designed to help customers live a  comfortable, low-carbon eco-life by connecting vehicles, homes and people. At  the heart of the Smart Grid is Toyota Home’s Smart House, currently on test in Japan.

The Smart House is equipped with a Home Energy Management  System (HEMS), which controls the generation of electricity by solar panels,  its storage in a home battery and its efficient consumption, including vehicle  charging times. The PHEV or EV is integral to the system, and the vehicle  battery may be used as a household power source in emergencies.

Smart House occupants’ smart phones are also integrated into  the system, monitoring home power consumption and facilitating the remote  control of appliances to support an eco-lifestyle. In addition, the smart phone  will also check PHEV or EV battery level, set battery charging time and control  the vehicle’s remote air conditioning to help support eco-driving.

The Smart Houses in each district are connected to a Toyota  Smart Centre; a local information centre which monitors power company and home  electricity generation, and each home’s power usage. The Smart Centre plans  power consumption and storage, and gives advice where necessary to help level  power demands and ensure that electricity is efficiently used throughout the  entire community.

To establish the Smart Grid, advanced IT technologies and  large-scale information infrastructures are necessary, while cooperation among  various industries and government agencies is essential. To that end, Toyota is already  participating in tests to evaluate the next generation of eco-cars and  introduce the Smart Grid on a global scale.

In Japan,  a Ministry of Economy, Trade and Industry (METI) programme is promoting PHEVs  and EVs in 18 designated model prefectures such as Aichi, Osaka and Kyoto, encouraging their use as public  service vehicles.  METI-supported,  next-generation energy/social system projects at Toyota City  and Kitakyushu City are both developing a low-carbon  community from the consumer’s viewpoint and testing factory management systems  for industrial cities.

In Rokkasho   Village, Aomori, another TMC project covers all power  requirements for homes and PHEVs with natural, wind and solar power energy, and  is conducting various tests for the establishment of a Toyota Smart Centre.

In the United    States, the world’s first whole-town Smart  Grid demonstration project is underway in Boulder    City, Colorado. Led  by local power companies, the project will evaluate the PHEV’s usability,  charging performance and connection with homes.

In Tianjin City,   China, a joint  project with the China Automotive Technology and Research Centre (CATARC) will  evaluate the usability and charging performance of the PHEV.

In France,  as part of a larger study on the energy convergence between solar power,  buildings and transport, 10 Toyota PHEVs are involved in projects which focus  on the use of solar power for recharging. The trials, taking place at the  National Institute of Solar Energy (INES) in Chambery and the Agency for Atomic Energy and  Alternative Energies (CEA) in Grenoble, are designed to  maximise the use of solar energy and minimise fossil fuel requirements in a  recharging infrastructure.


  • First  European MPV to combine seven seats with a full hybrid powertrain
  • Class  leading 0.28 drag coefficient
  • Class-leading  combined cycle fuel economy of 65.7mpg and 99g/km CO2 emissions

Prius+, a seven-seat MPV based on Toyota’s full hybrid Prius,  makes its production car European debut at the 2011 Frankfurt motor show, ahead  of going on sale throughout Europe in the first half of 2012.

Prius+ is the first car to offer European customers the  versatility of seven seats combined with a full hybrid powertrain, broadening the  appeal of Hybrid Synergy Drive’s  environmental credentials and advanced technology to the widest customer base  yet.

Prius+ is a new vehicle, designed from the ground up. Its  exterior design hallmarks it as an evolution, rather than merely an elongated  version, of the standard Prius.

The sleek, bold styling features an extended roofline with an  integral, panoramic sunroof, retaining the Prius triangle silhouette and giving  the vehicle a class leading Cd 0.28 drag coefficient.

The trapezoidal front incorporates sharp-edged headlamps,  turbulence-minimising aero-corners and an enlarged lower grille. Distinctive  rear styling is highlighted by a practical, top hinged tailgate, a roof spoiler  to further improve airflow and intricate combination lamp clusters located as  far outward as possible to allow for the widest possible luggage compartment  opening.

As its name suggests, Prius+ provides a significant increase  in space and passenger accommodation. It is 155mm longer than a standard Prius,  30mm wider, and 85mm higher, with a wheelbase extended by 80mm, giving enough  room to accommodate adults in all three rows of seats.

The architecture of the all- new interior design features a strong  horizontal dashboard line which encompasses the centre console, centre cluster  and instrumentation in one flowing form. Combined with concave door trim and a  well-defined centre space between console and cluster, this creates an great  feeling of spaciousness.

The openness of the interior is further enhanced by a large,  resin panoramic sunroof. A first for a Toyota  vehicle, this material and its construction system make it 40 per cent lighter  than its glass equivalent. It also has a higher level of heat-resistance.  The sunroof includes a door lock-linked  automatic shade closing function to prevent cabin temperature from rising when  the car is parked in hot weather.

The innovative air conditioning control concentrates the most  frequently used functions into a single dial, allowing easy, intuitive  operation.

The seven-seat format features three, independent,  split/folding second row seats and a 50:50 split/folding third tier. Clear  forward visibility for all occupants has been achieved by raising the seat  height in each row by 45mm over the one in front, while maintaining ample head  clearance and legroom in every row.

Even with seven passengers on board, Prius+ provides  200 litres of cargo space. With the third seating row stowed, this figure  rises to 505 litres. A 1,105mm tailgate opening width, 95mm wider than that of  the standard Prius, makes for easy loading and unloading, and storage  flexibility is provided with a large, 345mm storage tray beneath the luggage  deck.

The adoption of third-row seating has been made possible by  the installation of a highly compact, space-saving lithium-ion battery pack  within the vehicle centre console between the front seats, offering no  compromise to the seven-seat passenger accommodation or loadspace.

This is the first lithium-ion battery to be used in a  non-plug-in Toyota  full hybrid.

Prius+ showcases the latest generation of Toyota’s Hybrid Synergy Drive powertrain,  which employs a 1.8-litre 98bhp Atkinson cycle petrol engine and a powerful, 60kW  electric motor. Total system power is 134bhp, enabling Prius+ to accelerate  from nought to 62mph in 11.8 seconds and reach a top speed of 106mph.

Prius+’s environmental performance is enhanced by its  class-leading aerodynamics and low weight.  The full hybrid drive system returns both  class-leading fuel economy and CO2 emissions, 65.7mpg and 99g/km  respectively.

As in the standard Prius, Prius+ features three ‘on-demand’  drive modes to increase the full hybrid powertrain’s capabilities: an EV mode  allows for ultra-quiet running on electric motor power alone for up to 1.2  miles, with zero fuel consumption and tailpipe emissions; ECO mode prioritises fuel economy by dampening  throttle response and limiting power consumption from the air conditioning system;  and POWER mode boosts system performance.

A Head-Up Display (HUD) and smart entry system are included  as standard equipment while LED headlamps, Adaptive Cruise Control (ACC) and  Pre-Crash Safety (PCS) systems are  available.  Just as in the standard Prius,  customers are offered a range of advanced convenience and safety features to  choose from.

As with every vehicle in the new Prius family, Prius+  benefits from a range of touch-screen multimedia equipment. Toyota Touch is  fitted as standard. Toyota Touch and Go Plus and Toyota Touch Pro navigation  systems, and a JBL Matrix Premium  Sound System featuring GreenEdge technology are available as options (see Prius  Plug-in Hybrid Chapter for full details).

Prius+ goes on sale throughout Europe in the first half of 2012, with a sales target of around  18,000 units a year.


  • Improvements to  interior and exterior design, and quality appeal
  • Prius remains a  front-runner in the field of technological innovation while leading Toyota’s European full  hybrid deployment strategy

Making its world debut at the 2011 Frankfurt motor show, the refreshed  Prius features further improvements to its exterior and interior design,  and a new range of advanced and affordable multimedia systems.

The world’s first mass-produced full hybrid vehicle, Prius  was launched in Japan  in 1997, and in Europe in 2000. While rival  manufacturers are only now introducing a first hybrid variant to their existing  model ranges, the stand-alone Prius has already entered its third generation.

With global sales having passed 2.3  million units, Prius maintains a peerless reputation for reliability,  durability and low cost of ownership.

Voted Car of the Year by European,  Japanese and American motoring journalists, it has won numerous prestigious  awards, and its Hybrid Synergy    Drive is one of the most successful powertrains in  the history of the International Engine of the Year awards, with 11 honours to  date.

Prius has been consistently ahead of its time in addressing  not only CO2 emissions, but also air quality. Even operating in  normal drive mode, it generates significantly lower NOX emissions  than any comparable diesel or petrol vehicle. In EV mode, with a range of up to  1.4 miles, it generates zero CO2, NOX and PM tailpipe  emissions.

Internal Toyota  studies performed with the third-generation Prius show that during a typical  city trip, when the average speed is below 19mph, more than 25 per cent of the  journey takes place with the engine off, resulting in considerable reductions  in average fuel consumption and emissions.

The last decade has witnessed a fall in the fuel consumption  of its Hybrid Synergy Drive  powertrain of more than 23 per cent and a reduction in CO2 emissions of almost 26 per cent. Yet system power has simultaneously increased  by 30 per cent. The latest Prius returns 72.4mpg in  the combined cycle, and generates CO2 emissions of 89 g/km.

Customer perceptions of full hybrid technology have also  evolved significantly over the last decade. First-generation Prius owners were  won over by the car’s unique concept and technological innovation.  Second-generation owners were enthusiastic early adopters of niche  technologies, remaining passionate about the Prius product concept regardless  of the opinions of others.

Third-generation customers, however, recognise Prius as a  true mainstream vehicle with on-road performance and dynamic abilities which  bear comparison with conventional D-segment competitors.

New Prius features a new, more dynamic frontal treatment. The  revised front bumper design places the emphasis on an enlarged lower grille, in  keeping with the new face of the next generation Toyota family. A new, clear lens headlamp  design features a revised LED lamp configuration, and daytime running lights  have been incorporated in the bumper.

The door mirrors now have a power-folding function, the rear  combination lamps have been redesigned and there is a new 15-inch wheel design.

On board, the quality of the appearance and feel of the interior  have been raised through a change of colour scheme from dark grey to black, the  addition of silver inserts and an upholstery upgrade.

The centre console has been revised, and the push start  button colour changed to hybrid blue. The multi-information display has been  improved with a 16-gradation-step Vacuum Fluorescent Display (VFD) which gives  a clearer and more three-dimensional display, and driving support functions now  include an EV indicator lamp.

Prius remains a front-runner in the field of technological innovation.  Each generation has introduced new, high technology features to the segment  ahead of their time.

The third generation Prius showcased a head-up display, Touch  Tracer switchgear and a Pre-Crash Safety system.  It was also equipped with the world-first  combination of a solar ventilation system and remote-controlled air  conditioning. The solar powered ventilation prevents the interior air  temperature from rising whilst the Prius is parked. In conjunction, the air  conditioning may be activated remotely, using the large capacity hybrid battery  to cool the interior for up to three minutes before vehicle occupancy.

New Prius benefits from the addition of a range of advanced  and affordable multimedia equipment choices being introduced to every vehicle  in the new Prius family; Toyota Touch, Toyota Touch and Go Plus, the new Toyota  Touch Pro, and a new JBL Matrix Premium Sound System with GreenEdge  energy-saving technology (see Prius Plug-in Hybrid Chapter for full details).

Prius will continue to lead Toyota’s European full hybrid deployment  strategy. With other Toyota HSD models introducing the benefits of full hybrid  drive to an ever-wider customer base, Prius will remain a showcase for new  technologies and further advances in HSD powertrain design.

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